Has Coach’s Popularity Been Its Downfall?

While there are few brands considered as iconically American as Coach — Tommy Hilfiger perhaps, Perry Ellis, and the recently resuscitated Halston are a few of the frontrunners — there are also few who seem to struggle with their sartorial identity as much as the brand famous for their logo-printed bucket hat. That may sound cruel, but it’s one of the things we’ll forever associate with Coach. And that’s a problem.

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