Phone Application Pushes Bargains Right in the Aisle

Retailers have yet another new weapon in their arsenal to get shoppers to spend more while browsing; a new smartphone application that tracks and offers promotions to customers as they move about the store, the New York Times reports.

The app, called Shopkick, will be available shortly for the iPhone and in the fall for Android phones. Customers who use the app will get points called “kickbucks”, which are subsequently redeemable for gift cards. For the complete story, click HERE.