Retailers Chasing “Bottom (Line) Feeders”

Retailers try to weed out bargain huntersIn addition to slack sales and dwindling customers, many retailers are also now being faced down by savvier consumers who are shopping for — and finding — the lowest possible price. But there are steps that store owners can take to regain the upper hand, the Wall Street Journal reports.

The Journal offers eight suggestions for retailers to stay one step ahead of today’s smarter buyers, including using technology tools to discourage those who take unfair advantage of promotions, bundling products to enhance pricing, and other similar methods.

For a specific look at the Journal’s suggestions, as well as insights on how following these steps can increase your bottom line, click HERE.

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