Group Coupons: Profit Opportunity or Another Expense?

A new trend in the retail business has owners wondering whether they should jump in: Group Coupons.

The idea is an e-mail subscriber based system of offering deep discounts on a product to consumers only if enough people purchase the coupon.

But according to a recent business blog, “The group coupon value to the consumer is clear — half price or better on goods and services. The value to the retailer is a little less clear.”

For a deeper dive into the topic, including a dollars-and-cents breakdown to help you make sense of it all, click HERE.