Try Out New Markets With a Pop-Up Store

The growing availability of rental space coupled with an uncertain economy has created an opportunity for retail entrepreneurs who want to “test” a market before fully committing.

The way they can do so is via “Pop-Up Stores,” retail outlets that can be opened for just a few days, weeks, or months, to take advantage of seasonal or temporary opportunities.

The benefits to both landlords and retailers are many, the commitment is small, and the payoff can be huge.

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