Despite efforts by “Big Box” companies to try to be everything to everyone, new evidence is emerging that customers prefer the personalized service offered by smaller stores, the Retail Institute reports.
“Retail Wire recently published an online article about how Wal Mart and Target are trying to return to a more personalized level of customer service,” the Institute says. And a survey of customers shows that while value is still the No. 1 shoppers’ priority, they also cite “engagement” as something they look for in a retail environment.
For a more detailed look at what you can do to take advantage of this turning tide, click HERE, and then scroll down to mid-page.