Loyalty Cards Go High-Tech

Retailers who issue loyalty cards to bring customers back again and again are getting some high-tech help in the form of smartphone applications, the New York Times reports.

Two companies, Cardstar and Key Ring, are rolling out apps where customers only need to tap a key or two to have coupons delivered to their phones.

And while there might be a cost involved for retailers to purchase the needed equipment to access such offerings, there might be an equally strong payout in customers loyalty.

Read the full story and decide for yourself, starting HERE.