PepsiCo To Speed Up Retail Delivery Chain

In a move that will get product into the hands of retailers faster, PepsiCo says it will distribute Gatorade sports drinks direct to stores from its own and independent bottlers in the US and Canada.

The move is an attempt to improve product delivery away from the warehouse system.

Eric Foss, CEO of Pepsi Beverages Company, said in a statement the new model is particularly suited to Gatorade products sold via these channels because of the particular need for speed and flexibility.

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