Study: Affluent Young Women Aid Economic Rebound

A new study commissioned by American Express says that affluent young women are helping spend their way of the current economic doldrums.

“There’s certainly more fearlessness about spending among younger, affluent shoppers,” Ed Jay, SVP/American Express Business Insights, tells MediaPost’s Marketing Daily. “And there’s been pent-up demand. But what surprised us most is that the biggest spending increases for these younger women were for other people — on gifts, charities, and children — as well as on fitness.”

The full story, including a breakdown by numbers, starts HERE.

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