Report: Halloween Spending to Rise This Year

Some 148 million Americans are expected to take part in Halloween celebration this year, the National Retail Federation reports, with total spending expected to reach $5.8 billion.

That’s good new for retailers looking for bright spots in a still-slow economy.

“In recent years, Halloween has provided a welcome break from reality, allowing many Americans a chance to escape from the stress the economy has put on their family and incomes,” NRF President and CEO Matthew Shay said in a statement. “This year, people are expected to embrace Halloween with even more enthusiasm, and will have an entire weekend to celebrate since the holiday falls on a Sunday.”

And retail spending on the holiday will be across the board: Costumes ($23.37) will take up the largest portion of a buyer’s budget. Americans will also spend an average of $20.29 on candy, $18.66 on decorations, and $3.95 on greeting cards.

The full story from the NRF, along with some other number breakdowns, continues HERE.