If he had to pinpoint one specific reason why his online jewelry wholesale business, Teeda.com, ships to all 50 states plus an additional 40 countries, manager Jack Tejavanija has a ready answer: “Low-cost product and fast shipping.” Indeed, because Teeda.com does so much volume, the company is able to pass the savings on to its customers, which keeps them coming back for more.
“We have many customers who order from us month after month, and some who order every week,” Tejavanija says. “We’ve got what they want at a price they like.” A quick visit to teeda.com shows a wide variety of product at very reasonable prices. For example, a pair of 6mm square cubic zirconia stud earrings wholesales for only $1.58. “We know that our retailers can get triple or even five times keystone for that,” Tejavanija says. “It’s not unreasonable to think they’d sell for anywhere from $4 to $7 the pair.” Add to that the fact that the company will ship same-day orders if they arrive by 1 p.m. (PST), and you’ve got a formula for success.
Teeda.com make a strong effort to have the latest trendy items in its catalog at all times. “We have so many thousands of styles,” Tejavanija says, “but we’ve tried to build the business around our staple items like studs, toe rings in the summer, cubic zirconia earrings and so on,” he says. The company also keeps in touch with its regular customers with new product announcements via e-mail, and offers a 3% discount for orders over $300, and a huge 14% discount for orders over $3,000, on top of its already-discounted prices.
“We offer balance and quality and service,” Tejavanija says. “If we have value on all three of those, everyone is happy.”
–Rory J. Thompson