East Coast Blizzard Hurt Retailers’ After-Christmas Sales

U.S. retailers expecting to ring up sales in the days after Christmas may have to intensify discounts after a snowstorm slammed the East Coast, disrupting one of the busiest shopping days of the year, Bloomberg reports.

Parts of New York and New Jersey got as much as two feet of snow the day after Christmas, keeping many shoppers at home. Spending may shift into January, according to Marshal Cohen, chief industry analyst at NPD Group Inc., a research firm based in Port Washington, N.Y. “It’s like throwing a party and nobody comes because the focus has gone from post-holiday shopping to post-holiday travel,” Cohen said in a phone interview with Bloomberg. “Look for sales to be repeated by retailers. They’re going to be more aggressive. They’ve got to throw another party.”

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