If you combine a sports fanatic’s passion with a personalized gift featuring their name, you have a good idea of exactly what “Name in the Frame” provides. “This idea was originally featured via direct mail and even on a TV shopping channel,” says Jon Hart, owner and “Chief Personalization Officer” at Name in the Frame. “The problem was, customers ordered the item and had to wait three weeks for it to be made and shipped. Now, with today’s technology, it’s made instantly while the customer waits. It’s a great seller at mall carts and kiosks,” he adds.
Name in the Frame is able to take someone’s name, and insert it onto a color photo of a lineup of major league sports jerseys, so the recipient ‘becomes’ part of the team. “It’s a great gift idea for sports fans who really identify with their team,” Hart says. “Last year, women were huge buyers as Valentine’s Day gifts for the men in their lives,” he adds. Hart notes that the most successful dealers of Name in the Frame are high service gift retailers “who are willing to spend time, to show the product to customers,” he says. “We turn down big box retailers, preferring to deal with mom & pops, gift boutiques, and mall cart and kiosk operators.” Hart says people are attracted to the product as they walk by, and then the sellers can demonstrate it. “We do a big business with fair and festival retailers,” Hart says. “One seller did 1,000 units in 16 days at the ‘Southern Christmas’ trade show this past November in Charlotte, NC,” he notes. “He was very happy.”
To get a clearer picture of the product and how simple it is to make, NameintheFrame.com has a short video link on its site, titled “Business Opportunity,” that explains it all. “The finished prints wholesale for $12 each,” Hart says, “but can retail for $49 and up, depending on how much framing or matting a retailer does for the customer. Best of all, there’s no inventory; it’s all Internet based,” he adds. Right now it just takes a minimum of $300 to get started, for what Hart calls 25 “print credits,” needed to access the site where the pictures are stored online. Coming up later this year, the company intends to roll out its White Glove Service, a “complete out of the box solution,” he says. “Name in the Frame is a revolutionary, 21st century business model for the independent retailer,” Hart adds. “It’s a unique product, at a nice margin, without the risk.”
–Rory J. Thompson
For More Information:
Name in the Frame
PO Box 63617
Colorado Springs, CO 80962