Current retail displays have evolved into a variety of styles and forms to equip the common needs of today’s retailer, who is spending less on replacing fixtures due to the economic times. Mick Thaxton, national sales manager of Newood Display Fixture Manufacturing, confirms, “It used to be people would replace fixtures every two or three years, just because they wanted a new look.” Now, all that any brick and mortar store, whether a hospital gift shop, book shop or clothing store, needs to concern itself with is a display’s longevity, functionality, assembly and practicality. Newood’s brick and mortar customers can select from 20 plus product lines, ranging from $10 to $2,000. Available store display fixtures include cash wraps, point-of-purchase displays and show booths, direct from the manufacturer with no minimum purchase requirements. Thaxton adds, “The store owner can purchase fixtures one at a time, until they have exactly what they want. When most people order fixtures for their stores, it is usually one of this or two of that.”
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Durable Display Designs
As with any tool, a retail display is only a means to an end, and in hands of a skilled user any retail display fixture can be used creatively and produce remarkable results. Take for instance Newood’s most popular line, the Designer’s Choice Perimeter System. This display system provides maximum design, finish and display options to meet ever-changing retail needs. Retailers achieve the right look and functionality by selecting from a variety of standard components, and then dress up their store by adding molding, special features and finishes that complement the fixture. “Coming in a close second is Newood’s NewSelect stockroom pine shelving, which is 100 percent Lundia compatible,” says Thaxton. Standard catalog fixtures are available in Oak and Maple. Oak, a reddish-brown hardwood, is very strong and hard, with a prominent and distinctive grain. Maple, a blonde color, dense hardwood, is very strong and hard with a subtle grain. Some fixtures are also available in wood-grained Melamine. Many stain finishes are available. Upright fixtures are solid wood, while shelves and panels are Oak and Maple veneered plywood or MDF. Other types of wood are available for custom fixtures.
Pricing and leadtime, however, have taken the lead in helping to determine a retailer’s decision in store display fixture design. Thaxton only briefly remarks on a third factor that will soon be added to the list of criteria. “One major shift over the next few years will be eco-friendly materials. We have already switched to a 100 percent water base lacquer, and we are currently switching all lighting over to LED,” he says. Whatever the criteria, Newood’s business is finding new designs that meet its customers’ needs. Call or email today for a free 210 page catalog.