Pacific Link’s business model is simple. “We sell to anybody who buys wholesale sunglasses. It could be jobbers, convenience stores, department stores, or kiosks in the mall,” says Ron Bryan, sales and marketing director for the sunglass wholesaler. Just as the proof of the pudding is in the eating, the proof of the value is in the variety. “We have 900 plus skus,” notes Bryan. “We carry a full line of sunglasses and sunglass accessories, displays, that sort of thing.” Pacific Link even carries its own sports sunglass line, Element 8. Updating offers every month, the company still finds that sport glasses continue to be a big part of the business. No matter the style, however, “the wholesale price averages about $24 a dozen, with discounts offered for quantities,” Bryan says.
Pacific Link knows that customers need information about the variety it offers, especially regarding new products. To that end, Pacific Link’s website, www.sunglassespacificlink.com, has been redesigned and serves as an invaluable news and buying aid. “Customers can go on there and look at every product we have,” Bryan says. There is also an option to see upcoming styles. “If we have an image and the product is soon to be released, maybe a couple weeks out, we post it in this section of the website,” adds Bryan. Keeping up with constant change is a part of the company’s success. “We keep up with the current trends, which seem to change every two or three months,” says Bryan. “Whether it be an Aviator or a Colored Wayfarer, we just try to stay on top of the current trends.” As trends are quickly changing, Pacific Link has also found the need to add a Specials section to its website, in which customers will be able to find overstocked items or inventory that the company is looking to move.
In business since 1998, Pacific Link has expanded into an international operation. “David Chin, a Chinese born American, started the business in the back of his parents’ restaurant. Beginning when sunglasses were just becoming hot in the accessories industry, Chin has grown his business and contacts and now has a 40,000 square foot warehouse in Georgia,” notes Bryan. Actively seeking new business, Pacific Link is willing to cater to customer needs. “We do specials from time to time when we appear at trade shows, but we’re willing to work with anyone whether they are looking to order one dozen sunglasses or 1,000 dozens.” A call to the company allows for quick qualification, and a product and pricing list is sent out to start the process.
For more information:
1223 Coronet Drive, Ste 3
Dalton, GA 30720
Toll Free: 866-824-0079