The coming holiday season has spirits rising, and temperatures dropping, but American Distribution Company LLC has just the rescue for frosty feet. Hot Socks, a product the company has been selling for about three years, continues to be a customer favorite. After heating them up in the microwave, wearer’s slip the socks onto their feet, “and all they have to do is sit back and enjoy the warmth,” explains Adam Dawe, president and CEO of American Distribution. Hot Socks release a lavender fragrance during use, and contain buckwheat beads that maintain heat for more than an hour after they have been warmed. “We’re seeing a demand for large quantities of the product,” he points out. “One customer went through nine containers of them last year, and they always do well around the holidays.” Capitalizing on colder nights and a widespread craving for coziness, retailers who carry Hot Socks are able to offer customers toasty toes in a convenient and affordable way. With a suggested retail value between $14.99 and $19.99, the socks make the perfect gift for the individual who, “already has everything.”
The popular demand for Hot Socks could be attributed to the recent findings of the American Podiatric Medical Association (APMA), which partnered with the Institute of Preventative Foot Health to release the National Foot Health Assessment 2012. The study notes that nearly 80 percent of American adults experience mild to moderate foot pain on occasion. The pain may be a result of something as serious as a medical condition, such as plantar fasciitis, arthritis or a sprain, or of something as minor as a day in uncomfortable shoes. No matter the reason, the innovative slippers are a cost effective alternative for customers looking to soothe their feet in the comfort of their own homes. For those in search of cold therapy, which is recommended by the APMA for the treatment of stiff joints, the socks can be chilled in a freezer to ice away pain, as well.
During the marathon runners’ season, which reaches a peak in October and lasts through the fall, Hot Socks are a great seller for athletes in need of relief following a hard day of training. As an on the go nation that isn’t about to slow down anytime soon, the number of customers asking for Hot Socks can only be expected to grow through the fall and winter months. From the chilled to the ailing, Hot Socks have widespread appeal, and retailers who tap into this trending product, especially during this time of year, will have the gratitude of every customer whose feet they relieve.
For more information:
American Distribution Company
3140 Lees Lane
Mobile, AL 36693