Secrets to Success
MY Import USA Inc., a wholesaler, direct importer and manufacturer of general merchandise, has become a leader in the distribution business in just 12 years. The company started in 2001, based out of a self storage warehouse in College Point, NY. In 2008 it became necessary to move into a 120,000 square foot distribution center in Edison, NJ. In 2012, through strategic partnerships and acquisitions, My Import became one of the largest wholesale companies in the nation, specializing in an array of consumer necessities. “We have partnered with companies to offer customers more choices and better pricing on branded goods, as we want to be a one stop shop for their needs,” says Kevin Zhang, company VP.
The company had solar panels installed at its New Jersey warehouse in 2011, and has been able to run strictly on solar energy for the past two years. MY Import USA is among a growing number of businesses that choose to take the solar route, whether it is to produce fewer emissions and cut down on fuel costs, or to take advantage of U.S. government tax credits. “We have also tried incorporating eco-conscious products and biodegradable items to help the environment, but the solar panel project was our biggest effort,” Zhang remarks. He is looking ahead to the March ASD Show in Las Vegas, where My Import USA has booth 1411 on the upper level of the South Hall of the Las Vegas Convention Center.
After so many fruitful years in business, MY Import USA has learned what it takes to build a successful company. “The secret is simply quality products at the lowest prices and great customer service,” says Zhang. “Customers like us because we put forth the effort to test our products, and we stand behind our product quality.” The firm’s streamlined website is updated regularly to be sure shoppers have access to the latest product additions, deals and closeouts. It also serves as a database for the company catalogue and contact information. In the rare case that a customer needs to return part of an order, they are able to do so without a hassle, and can find detailed information about the process on the website’s policy page. The firm makes it a top priority to deliver merchandise that earns a good profit for retailers, helping build customer loyalty for both MY Import USA and the retailers it serves.