Int’l Wholesale’s “Smart” Line of Home & Health Products

Int’l Wholesale’s “Smart” Line of Home & Health ProductsInternational Wholesale is a wholesale food distributor and supplier of merchandise to dollar stores, dollar plus stores, wholesalers, jobbers, supermarkets, discount stores, convenience stores and many other retailers and wholesalers. With over 4,000 items, the company recently introduced its own product lines under the “Smart” label: Homesmart, which includes zip and slider storage bags, fabric softener, plastic food storage, candles and aluminum cooking pans; Healthsmart, which offers many health and beauty items such as baby wipes, baby oil and nail polish remover; and Drivesmart, with items such as antifreeze, washer fluid, and snow and ice scrapers.

Better quality, bigger profits

“Our ‘Smart’ products are better than the average generic item, and offer higher quality, improved packaging and greater value for the dollar,” reports Michael Sheena, operations manager. “This is where we are expanding the company, because in addition to better quality, we can offer our customers better pricing for bigger profits than on name brands.” International Wholesale is currently offering about 110 items in its “Smart” line. “By the end of 2013, we will have 150, and by the end of 2014 we expect to have around 400 items,” Sheena reveals.

Int’l Wholesale’s “Smart” Line of Home & Health Products

In addition to retail buyers, International Wholesale is looking for distributors of its “Smart” products. “This is a good opportunity for large wholesalers to get in on the line while it is still new,” Sheena points out. The company will remain strong in its core product categories, and even expand in some of the faster selling categories such as tools, he adds. “We are bringing in some of the better tools, such as pliers, hammers and screwdrivers, that sell quickly in dollar stores, supermarkets, pharmacies and other outlets.”

Updated website & mobile app

Int’l Wholesale’s “Smart” Line of Home & Health ProductsInternational Wholesale is dedicated to making the buying process as easy as possible, and continually updates its website, which now offers shipping estimates. Additional features are in the works and will be introduced next year. In addition, the company recently launched a new app, aimed to help customers cut down on the amount of time it takes to place an order, while making order information more accessible than ever before. But technology is not for everyone, Sheena acknowledges, so the company continues to offer good old-fashioned hands-on customer service as well.

International Wholesale is headquartered in a 132,000 square foot, state of the art showroom and warehouse in Southfield, MI. The firm’s minimum order is $1,000 for orders that are shipped out, and $200 for local customers who pick up their orders.

For more information:

International Wholesale Inc.
21170 W. 8 Mile Road
Southfield, MI 48075
Toll Free: 855-549-7253
Tel.: 248-262-7414
Fax: 888-208-2441