Endless Summer Kicks Off in January at Surf Expo

Surf Expo ShowThe Surf Expo, now celebrating its 38th year, will be held January 9-11 at the Orange County Convention Center in Orlando, FL. The show features approximately 2,600 booths of apparel and hardgoods and a full line-up of special events, including fashion shows, annual awards ceremonies and demos. More than 26,000 attendees are expected. “Our attendance has been growing, and we recently were named Fastest-growing Attendance winner in the for-profit tradeshow category, and overall Fastest-growing Show at the 4th Annual Trade Show News Network (TSNN) Awards,” states Roy Turner, show director. “With a 37 year history as the best marketplace for boardsports and beach lifestyle products, we strive to constantly bring in the best brands and buyers from all over the world. This award reflects our success in attracting and growing our buyer base, which is essential for a thriving marketplace.”

Surf Expo draws a large and diverse buyer base from 71 countries including the U.S., the Caribbean, and Central and South America. ”Buyers find great value in the Surf Expo experience, with over 65 percent attending both our January and September shows,” Turner notes.  ”In addition, our Buyer Relations team strives to attract new retailer buyers to each show, and typically around 800 of our buyers are first time attendees.”

The January Surf Expo show is the official kick off for the 50th anniversary of The Endless Summer movie. “Nearly every surfer has been inspired or influenced by the movie in some way,” Turner continues, “but, even more important, is the impact it has had on our industry, fashion, art, music and lifestyle.  On opening night, we will feature an exclusive screening with live commentary from the movie’s director Bruce Brown and stars Robert August and Mike Hynson. This event, along with many others including a skate competition with Volcom, help build the energy and excitement our buyers expect.”

For more information:

Surf Expo
990 Hammond Drive, Suite 325
Atlanta, GA 30328
Toll Free: 800-947-7873 (800-947-SURF)
Tel.: 678-781-7900
Fax: 678-781-7920
Website: www.surfexpo.com