What’s up with Buttercup?

by Meaghan Brophy

Buttercup DirectButtercup is a fashion jewelry and accessories venture located in Spanish Fort, Alabama. The company started out of Cecile Clark and her two daughters’ (Marylyn Buschell and Lindsey Robertson) love for fashion. Buttercup primarily serves retail businesses along the Gulf Coast and the Southeast. Their jewelry and accessory line is full of hundreds of earrings, necklace sets, broaches, scarves, readers, and sunglasses. They love finding unusual pieces of jewelry you will not find anywhere else. Therefore, they shop a range of local manufacturers, international manufacturers, artisans, and corporations. The family prides itself on keeping prices low to move inventory fast. The price structure is shockingly affordable and there is no minimum purchase amount. This allows customers to shop without pressure and buy as much or as little as they like.