2016 celebrates 30 years of awareness, education and empowerment for NCBF, the National Breast Cancer Foundation. October of this year kicks off National Breast Cancer Awareness Month, which has become a well-recognized event and movement in the fight against cancer. Throughout the past 30 years, countless donations and sponsorships from leading manufacturers, suppliers and other organizations have sought to make a difference in the fight against this insidious disease by raising money for research and treatment. One way to do this is to adopt the now well-recognized pink ribbon as part of a new look or new product line in your store.
How you can help
As a retailer, there are many ways you can contribute to this worthwhile cause, while at the same time providing an opportunity for your customers and your community to join in the fight. One very simple way to help is to offer products branded with the organization’s classic pink ribbon in your store or on your website.
When you order products from wholesalers associated with the NBCF, like The Pink Ribbon Shop, Warriors In Pink, Dollar Days or Choose Hope, a portion of your purchase is forwarded to the foundation. Similarly, you yourself can track any products sold in your shop and then make a donation, frequently calculated as a percentage of profits, from your store to the foundation.
Using signage in the store or in the display to proudly show your support for the cause will go a long way with your customers. Make sure whatever percentage of profits you are donating is clearly marked so all your patrons can be clear on what their purchase means for the foundation. You may be surprised at the level of good will a simple sign and a few pink-themed products can create in your store.
October is nearly here, but there’s still time to get in an order of pink-ribbon merchandise. From coffee mugs to T-shirts to pins, hats, and even cookware and dishtowels, there is no end to the creative products on the market today. Take a few minutes now to search for a few of them and proudly display them in your store in October. You’ll be glad you did.