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Independent Retailer DELIVERS! | Testimonials | Request a Custom Quote | Look Inside | Rates | Policies | Ad Specifications | Ad Sizes | Place Ad | Editorial Calendar | Spotlight and Showcase Ads | Banner Ads
Independent Retailer DELIVERS!
Buyers
Independent Retailer delivers qualified buyers. 70 percent are paid and written request subscribers. More wholesale advertisers choose Independent Retailer as their leading source for NEW buyers and repeat business.
Print & Web – One Low Price
All print advertisers’ websites are linked at no extra charge on IndependentRetailer.com reaching thousands of online and offline buyers.
Business News
Vital news and features on everyday business needs, including: Management, Marketing, Finance, New Products, Security, Kiosk Corner, and much more!
Readership
Over 50,000 independent retail store owners, kiosk operators, distributors, and wholesalers read Independent Retailer. Audited by U.S Postal Audit.
Testimonials
Independent Retailer delivers qualified buyers. 70 percent are paid and written request subscribers. More wholesale advertisers choose Independent Retailer as their leading source for NEW buyers and repeat business. See what our advertisers have to say!
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BUSINESS CONTINUES TO INCREASE
We have been advertising regularly for about 3 years. The marketing investment we make is vital to our business. The marketplace is a very profitable and a reliable source of sales revenue for Duke Imports. And the customer service and expertise the staff provides to us is second to none. They really care about our success. |
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EFFECTIVE ADVERTISING PROGRAM
I’m very excited about the exposure and business that has been generated from advertising with The Independent Retailer. From the day I started advertising with this firm, until now, my sales of the Topless Sandals & Foot Jewelry continue to increase month by month. The advertising I do in The Independent Retailer is a direct contribution to this trend. The Customer Service and Experience the Staff provides to me is second to none. They really care about my success. |
Request a Custom Quote
Independent Retailer is a product of Sumner Communications, Inc. Please contact us by phone or email.
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Sumner Communications, Inc. Editor: Circulation Director: |
Publisher: Account Executives: Bill McNulty |
For advertising contact information, click here.
To order a subscription, click here.
Look Inside
The February 2012 Issue of Independent Retailer is now online!
Rates
| Independent Retailer Rate Card – over 50,000 Monthly Readers | ||||
| Per Issue Rates | ||||
| Ad Sizes | 3x | 6x | 12x | 4 Color
“Additional per ad” |
| 2pg. Spread |
$1225 | $1140 | $1025 | $485 |
| Full | $675 | $595 | $550 | $300 |
| 2/3 | $575 | $525 | $475 | $275 |
| 1/2 | $460 | $400 | $375 | $225 |
| 1/3 | $335 | $300 | $285 | $200 |
| 1/6 | $230 | $210 | $195 | $150 |
| Premium Postions/Spot Color |
| Request for specific position – ADD 20% |
| One Color – ADD 10% |
| Cover Rates – Available on request |
| Insert Rates – Available on request |
| B/W Advertising Production Rates | |
| Full Page | $75 |
| Half Page | $60 |
| 1/3 Page | $50 |
| 1/6 Page | $40 |
| When photography is required – add $50.00 | |
Policies
- ALL ADVERTISERS MUST PRE-PAY FIRST AND LAST MONTH ADVERTISING AND PRODUCTION CHARGES. NO EXCEPTIONS!
- A signed contract is required to achieve a 6x or 12x rate.
- Earned frequancy discounts are not retroactive.
- Cancellation of any ad must be in writing and received by the 1st of the month preceding the ad. Advertisers will be short-rated to the earned frequency and billed accordingly if cancelled prior to the end of the contract.
Ad Specifications
| Ad Sizes | Width | Height |
| Full Page | 7″ | 9.5″ |
| Two Thirds Page | 4.63″ | 9.5″ |
| Half Page | 7″ | 4.63″ |
| Third Page | 4.56″ | 4.63″ |
| Third Page Vertical | 2.13″ | 9.5″ |
| Sixth Page | 2.13″ | 4.63″ |
| Back Cover | 7″ | 8.5″ |
Ad guidelines are provided to ensure the quality of customers ads.
If the guidelines are not followed, quality cannot be guaranteed.
1. Files can be supplied to us on: 3.5″ Diskette, Zip Disk, CD-Rom/DVD
2. Files can be provided in a program we support:
- Illustrator – version CS3 or lower
- Photoshop – version CS3 or lower
- Indesign – version CS3 or lower
- Pagemaker – version 7 or lower
- QuarkExpress – version 6 or lower
- *Freehand files can ONLY be accepted as EPS, All fonts must be converted to outlines.
3. Ads submitted must include all image files, artwork and any fonts used.
- Images must be set at 170dpi or higher
- Photos from websites will not print well, if you have original photos submit them.
- 4 Color Ads should be submitted with all colors and images in CMYK for printing.
- Fonts MUST be included on disk with the ad.
4. Finished ads can be provided in a format we support:
PDF – 1st choice. We can also accept EPS, TIFF, JPG.
Files made with Illustrator, Photoshop or Indesign should be FLATTENED before being sent to us. PDFs MUST have all fonts embedded.
Changes can NOT be made to PDF ads.
HOW TO MAKE .PDF’s. click here
Note: .PDF files can be viewed with the free Acrobat Reader from Adobe.
If you are unsure about your files please contact us first: 1-800-999-8281 ext.103.
5. Emailed ads MUST be received no later than the day before deadline:
TO SEND ADS VIA EMAIL send to ads@sumnercom.com. (5 MEG MAXIMUM). Email is not perfect, large files may not come through correctly. If in doubt, submit ad on disk or original material.
FOR ADS LARGER THAN 5 MEGS, we provide an ftp dropbox. If you would like to send an ad via FTP, contact us at: 1-800-999-8281 ext.103 and an account will be set up for you.
6. Files submitted in other formats CAN NOT BE USED, These include:
Microsoft Word, Corel, Canvas, Publisher, Macdraw, Word Perfect, Excel, any type of Web Design software, and any other Print Suite type of software.
| Mechanical Requirement | |
| Line Screen | 85 lpi |
| Scanned image resolution | 170 ppi |
Click Here for Independent Retailer Ad Deadlines
Ad Sizes
Place Ad
To request ad space in the next issue of Independent Retailer, please complete the form below, and click the submit button.
Editorial Calendar
Spotlight and Showcase Ads
Banner Ads
Place your banner on IndependentRetailer.com!
Call (800) 999-8281 for pricing and availability.
TOP BANNER
| Location: | Run of site. In the header to the right of logo. |
| File Format: | gif, jpg. No Animation |
| Image Dimensions: | 468×60 |
| File Size: | Maximum 30K |
| Also Supply: | Link URL |
SIDEBAR BANNER
| Location: | Run of site. Bottom sidebar. |
| File Format: | gif, jpg. No Animation |
| Image Dimensions: | 135×135 |
| File Size: | Maximum 30K |
| Also Supply: | Link URL |
