Web Wisdom: Competing in a Shifting Web Landscape Part Two

In part one of this article we talked about the World Wide Web as an ever-changing entity, a concept that is crucial to understanding why you cannot reverse engineer any search engine. Many of us utilizing Web space today, do not grasp this basic concept and that is why you find so many attempting website optimization with yesterday’s laundry lists of DOs and DON’Ts.  This is pandemic. Keyword Metatags As an example, take a look at the page source of any dozen or so websites you find on the Web (write to info@globalb2bcommunications.com if... 

Web Wisdom: Competing in a Shifting Web Landscape

Every time you, your customers, your competitors’ customers or ANYONE goes to the search bar and looks for something and finds what they want, they are feeding a web crawler with crucial data. These web crawlers are hungry beasts, feasting on the ever-growing database of what searchers seek and how they find it. Every minute there is a new banquet table of worldwide and local data.  And in theory at least, the well fed web crawler returns to searchers the information that they seek, in the priority pattern that works for them (personalized search... 

Web Wisdom: Top Ten Signs of Poor SEO Technique

Independent retailers are at the mercy of the web designers and search engine optimization (SEO) consultants they hire. Why do I say this? As someone who has extensively studied SEO methods and attempts to stay up-to-date on how the Internet is changing, I must report that there is a lot of hot air posing as know how. Are you falling for this hot air and is it setting you back in your SEO efforts? Below are the top 10 warning signs indicating that you have fallen victim to out-of-date or poor SEO technique: 1) Your web designer presents you with... 

Web Wisdom: Localized Search Is Your Friend

A few years ago, just about when the worldwide recession was grabbing the headlines, the way search engines work changed in a way that handed independent retailers, or any business primarily selling local, a huge bonanza.  Your company has either been taking advantage of what is known as the “localized search algorithm” phenomenon, or you have been losing out on a potentially game-changing business opportunity.  The good news, it isn’t too late to get started. Here is how localized search algorithms work: I’m writing this article near... 

Web Wisdom: Personalized Search Algorithms

Every week I speak with a company president, VP of Marketing or some equivalent, who assures me that they have absolutely no need to focus on web marketing, “because we are already number one.” How do they know this? One thing is for certain, they aren’t using artificial intelligence tools for search engine optimization to receive accurate information on their company’s unique competitive position on the web.  Rather, they type their main keyword into Google, and consistently find themselves at the top of the page or very near it.  But...