Digital Marketing Tools Build eCommerce

05Jul13_JW-5

Your ecommerce site is loaded with great products, your shopping cart is ready to roll, and your web pages are engaging. Now it is time to utilize digital marketing tools to attract customers. Here is an overview of several marketing tools designed to increase sales. AdWords Google AdWords is a pay-per-click or cost per click […]



How to Set Up a PPC Campaign (Part Two)

Jay Wilner PPC Campaign

Here are a few tips to help independent retailers manage and optimize PPC campaigns.




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How to Set Up a PPC Campaign (Part One)

how to set up a pay per click (ppc) campaign

Google AdWords is so well designed that you can create ads and start a campaign within an hour. Boom. Up and running, right? Not likely.




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How-To Optimize the Shopping Cart Experience

Optimize shopping cart experience

Improve your ecommerce site’s checkout process and decrease the number of customer exits.




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