Adding Digital to Gifting

Gift cards continue to be a popular item for consumers. In 2009, Javelin Strategy & Research reported that 61 percent of U.S. consumers used gift or prepaid cards for purchases, and that number is only expected to grow. As more families connect via digital means such as email and social networks, the traditional plastic card, or paper gift certificate, becomes more difficult to give. It doesn’t fit into their daily digital communication. In 2010, Retail Systems Research evaluated the Internet Retail Top 100 online retailers to see how well... 

A Digital Side to Gifting for Today’s Consumer

Gift cards continue to be a popular item for consumers. In 2009, Javelin Strategy & Research reported that 61 percent of U.S. consumers used gift or prepaid cards, and that number is only expected to grow. Yet, as more and more families connect via digital means more often, utilizing email and social networks, the traditional plastic card or paper gift certificate becomes more difficult to give. It just doesn’t fit as well into the new form of communication used between friends and family. Redesign the Gift Card Experience You don’t...