Price Transparency & Retailers

By now, most of us have used our mobile phones to compare prices on planned purchases. We may not check the price of every can of peas we buy, but we certainly do our personal due diligence on any item over a certain price point. As consumers, we appreciate the opportunity, but as independent retailers, perhaps not so much. In fact, in RSR’s recent benchmark research report, Optimizing Price in a Transparent World, 40 percent of respondents highlighted increased price transparency and the impact of comparative price shopping as a top three business...