Product Sources, Retail News & Internet Strategies
By Jessica Moretti The trade show season is in full swing, and saying you are going to be busy is quite an understatement. Even during this hectic time, do not neglect your loyal customers or ditch your marketing efforts. Instead, use this as an opportunity to get the most out of your trade show attendance by including your customers in the experience. Here are some easy ways to get customers ... [Read more]
By Darcie King More than half of consumers say that watching a product video online makes them more confident in their purchase decision, according to a study by Invodo. As a result, many retailers are opting to showcase their products through short, compelling videos. Video is not only for online sellers. Many big-box and independent stores are utilizing this medium in their displays. ... [Read more]
By Kirk Bachelder As summer gears up, retailers must predict up and coming trends for fall 2013 to ensure high sales and repeat customers. Next season's must-haves include retro midi-skirts and large overcoats for women, and cuffed pants and chunky boots for men. Fashionable this fall are women's pantsuits with a jacket featuring a full-length train, dubbed "training pants." Skirts are ... [Read more]
By Christian Kratsas It's natural for society to push back when change occurs. We all become accustomed to our daily routines and business operations. When a natural routine is disrupted, it can take time to build the trust and familiarity necessary to accept that change. For those in the retail industry, one major disruption occurred about seven years ago in the form of social media ... [Read more]
By Christophe Primault, CEO of CloudWork.com Marketing automation is a highly prized ideal in retail, for both online and brick-and-mortar stores. Retailers can increase sales by having a complete customer history in front of them when a shopper walks in their door or visits their website. Marketing automation serves two purposes. It reduces the repetitive tasks that come from copying data ... [Read more]
By Tom Shay Changing your advertising style to maximize results The rain that started Thursday evening continues to pour on this Saturday morning with no sign of letting up. Understandably, many customers have chosen to stay home. The two retailers, Al and Bill, have made their inventory purchases, media buys, and have extra sales help in the building today. While both retailers are disappointed ... [Read more]
The May 2013 issue of Independent Retailer Magazine is a special New Products Buying Guide. Check out more timely Product Trends, News, and Marketing tips here: ... [Read more]
By Rob Caskey, VP Marketing, Liquidation.com Many independent retailers rely on local wholesale outlets or tradeshows to purchase their goods. Another efficient option is to tap into trusted online sites that sell returned, overstock and refurbished items—aka the secondary market. There are numerous benefits to sourcing these types of products online, including greater product range, access ... [Read more]
By Gilon Miller, CMO, Upstream Commerce Global eCommerce retail sales hit $1 trillion for the first time in the last quarter of 2012, and Forrester analysts predict U.S. sales will reach $327 billion for 2016. Notably, consumers spent more than $20.7 billion shopping last year using mobile devices, and $5 billion of those purchases were made on tablets. Furthermore, consumers using tablets ... [Read more]
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
Follow us |
Friend us |
Watch us |
Contact us |
Copyright © 2013 IndependentRetailer.com is a product of Sumner Communications, Inc. 
