Author: Publisher

Spring and summer are upon us, and bring with them an array of gift-giving opportunities for occasions like Father’s Day, graduations, weddings, and teacher appreciations. New research indicates that this season more than two thirds of US shoppers plan to buy gift cards; meaning that retailers would be wise to ramp up gift card marketing efforts for the spring and summer gifting months.

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Have you ever noticed how the big box stores are constantly written about in the newspapers, magazines, and on websites? You feel like your little old retail store could never get the attention of the media. Let’s shatter that myth. Small retail stores can get great press. All it takes is some elbow grease and building relationships with the media. Don’t worry! Here is how it’s done.

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Rugnur & Co. / Maxy Home is one of the largest U.S. importers of area rugs and doormats from Turkey. “Turkish rugs are well known for their high quality materials, design, and labor,” says Ibrahim Sonmez, president and CEO. Products include mid-level area rugs in a variety of sizes, as well as shapes such as rectangular, round and oval.

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The breakneck pace in which social media evolves can leave you feeling left in the dust. Even after learning about pins, likes and shares, there is always something new. Let’s look at some quick social marketing tactics you can put in place today.

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Independent Retailer recently spoke with President & CEO, Andrej Suskavcevic, of the Craft & Hobby Association (CHA), the international, not-for-profit trade association. CHA consists of thousands of member companies engaged in the design, manufacture, distribution and retail sales of products in the nearly $30 billion U.S. craft and hobby industry. Suskavcevic discussed a broad range of topics, including the state of the industry, social media, and how to help customers fulfill their needs for creative expression.

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HangerWare Inc. is making hanging up clothes easier. The GlideHanger eliminates the need to unbutton, unzip or even thread the hanger up through the bottom of garments that have narrow necks. Instead, the GlideHanger can be quickly inserted through the neck of the garment.

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Both the February and August OFFPRICE Show’s placed in the top 200 in the Trade Show News Network’s (TSNN) prestigious Top 250 Trade Shows in the US rankings. The rankings list the top 250 trade shows in the country based on net-square-footage. The February 2013 show ranked 159 (131,000 NSF), while the August ‘13 show checked-in at 165 (125,000 NSF). In 2012, the show’s ranked 163 in February and 164 in August.

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The May 2014 issue of Independent Retailer Magazine is a New Products issue. Check out more timely Product Trends, News, and Marketing tips here:

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Ancient Essense carries a line of therapeutic essential oils. The company’s chief product is its proprietary blend of frankincense and myrrh, on which five additional scents are based. With gentle and uplifting aromas, Ancient Essense oils can be worn directly on the skin as a perfume, and for meditation and relaxation.

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