Closing the Communication Gap Between Each Customer Visit

Among those of us who serve and cater to customers, it seems a basic universal truth that we want to maintain steady and loyal relationships in order to drive more sales. This fact also drives fairly consistent confusion as to what to do and how to do it. The question, “what?” usually results in a disparate list of marketing tactics, such as promotions, discounts, limited-time offers, and so forth. The question, “how?” is usually answered with different communication channels: email, advertising, special events, social media, mobile, etc. The... 

Utilizing Your CMS to Create Unlimited Shelf Space

While independent retailers have fallen victim to market forces, taxing distributor demands, and pressure from big box and online retailers in the past, today’s savvier store owners are taking advantage of new technologies to both masquerade as their larger counterparts (operationally), and innovate in those areas where they can simply outdo them (customer experience, personalization, and general business turnaround times).  And somewhere in between, they’re strategically riding the coat tails of larger retailers who have done all the heavy...