Successful Coupon Marketing

Discount coupons have proven to be highly effective marketing tools for every conceivable size and type of business. A simple explanation for their acceptance by advertisers is their overwhelming popularity and use by the consuming public. In fact Advertising Age reports that 87 percent of all shoppers use coupons. Another independent marketing research firm, the A.C. Nielson Co., reveals that 95 percent of all shoppers like coupons, and 60 percent actively look for coupons. Regular use of good couponing strategy can provide a steady stream of new...