The In Store Experience

Every year, RSR takes a look at, “the state of the store,” and this year’s benchmark report featured responses from 86 qualified retailers. Findings consistently show retailers understand the importance of creating a better in-store shopping experience for their customers. However, in 2010 it became clear that armed with more technology than most store employees and managers, the consumer was crafting his or her own experience. While store traffic was up, comparable store sales were up only in low-single digits. On the other hand, online sales...