Movement to Save Local Shops

Surviving as a small business is no easy feat as big box stores and national chains continue to change the retail landscape but there is a growing movement to help save local shops, reports NEWS1130. The idea is to remind consumers that local, independent, brick-and-mortar businesses only exist because of consumers, says Cinda Baxter, founder and CEO of The 3/50 Project which promotes stronger local economies through support of independent retailers and the consumers who shop with them. The idea is simple, the report continues. The 3/50 Project... 

Effective Merchandising Tips

It is vital for independent retailers to utilize effective merchandising techniques, as an attractive, organized and creative display of merchandise will always get attention. Merchandising is important year round, but it is especially crucial near the holidays, such as the back to school season and Christmas. Drawing attention to your shelves and displays is all about product placement, many times connecting with the senses and in-store advertising. Following are a few tips for more effective merchandising: 1) Engage the Senses. A store full of... 

Retail Businesses Need a Proactive Action Plan

I heard a joke the other day, it goes like this: Do you know how to make a small fortune in the retail business? Start with a large one! I know, it’s a real knee-slapper, right? The only problem with this joke is that if it wasn’t so shockingly true in all too many cases, it just might be funny. How many retailers do you know where this scenario applies? Perhaps you are even one of them. If so, ask yourself the following questions: How did you get into this position? Why are you content staying in the situation? What steps might you be able...