Via Trading Liquidation

Recognized five years running by the LA Business Journal and Inc. 5000 as one of the fastest growing consumer goods companies in Los Angeles and the country, Via Trading Corp. of California has more than stood up to its company mission during its 10 years of operation: to be the recognized leader in the liquidation industry and to continuously strengthen its position. For the liquidation company, strengthening its position is all in the business values it supports, the customer service it provides and the reach it has within the industry. Catering... 

Planet Security USA

The role of a retail store operator entails complex responsibilities, such as inventory forecasting, promotional planning and on-site security detailing. While security may seem like just another item on the list of everyday operations, security equipment suppliers such as Planet Security USA, remind retailers that it might be the most important responsibility. Every piece of merchandise is an investment that needs protection; “that is why we sell everything needed for a security system to work, from the cameras to the cables, to the digital recorders... 

NMOA Marketing

While independent retailers may feel their one-on-one customer attention gives them an edge up on the competition, they are still limited in customer reach. Communication and marketing promotions go beyond storefront window displays and newspaper ads. Independent retailers aren’t necessarily looking to outgrow their small business, but strive to make consistent or increased sales while becoming a well-known staple in the community. John Schulte, president of the National Mail Order Association (NMOA), believes one way of doing this is to educate... 

Conklin Fashions

Conklin Fashions offers 10,000 different products, such as earrings, necklaces, bracelets, pins, novelty items, body jewelry, sunglasses, and reading accessories available at heavily discounted wholesale prices. Offering both generic and name brand department store jewelry, as well as closeouts, Conklin has an enormous line of merchandise, highlighted by thousands of different styles of earrings. Most items are available by the dozen, usually with free shipping and a free display. According to owner Jerry Conklin, Conklin Fashions stands out from... 

Pet Plaques by SJT

Representing a niche in the giftware market, SJT Enterprises offers gift and souvenir stores an increasingly popular novelty line: American made wooden plaques that celebrate man’s best friend. The company’s plaques for pet lovers, featuring witty sayings about popular dog breeds, sell best for the wholesaler and its gift, drug, and pet store retailers. “2011 was one of our best years with the dog breed plaques,” says Tim Smith, president. “The stores we sell to are also doing well, as we are consistently refilling orders for the same... 

Green Smoke E-Cigs

The electronic cigarette (e-cig) has quickly become a hot product and a booming industry. Marketed primarily as an alternative to traditional smoking, and not as a therapeutic nicotine cessation device such as the nicotine patch, e-cigs appeal to smokers looking for real cigarette sensations, without the harm of toxins such as tar, tobacco, carcinogens and carbon monoxide. And while many distributors are new to the profit train, Miami based e-cig distributor, Green Smoke, is a self-proclaimed pioneer in the now flourishing industry. “We have been... 

Fixtures and Displays & Profits

As FixturesandDisplays.com emphasizes on its homepage, “The environment, décor, layout and mood of a retail store means everything to shoppers. When a person walks into your store, he or she makes instantaneous decisions about the feel of the space and whether they feel comfortable enough to spend time there.” As with any tool, a retail display is only a means to an end, and in the hands of a skilled user, retail displays and fixtures can be used creatively to produce remarkable and profitable results. When an individual feels inspired by the... 

Strategic Web Marketing

The name of the game is always changing in the world of web marketing, as new competitors enter the ecommerce market and search engine algorithms become more advanced, personalized and localized. There are many consultants who offer their professional services to improve an organization’s online presence, but web marketing involves more than banner ads and keyword copywriting, and without a strategy it is usually ineffective. This is where a full service online marketing company such as OMguru can help. The first step to profitable web marketing... 

High Margin Impact Products

Over 25 years experience in pretesting products in small marketing rollouts has led Readon Publications to become a source of high margin, impact products, easily merchandised in a large cross section of retail enterprises. Finding initial success in the book fair industry, the company’s books continue to be highly sought after items, with the addition of  general merchandise and giftware. According to Frank Klinger, marketing representative, “Our suggested retail on almost all items is at least double the wholesale price. Also, some suggested... 

Craven Closeouts For Great Deals

Craven Closeouts, formerly L. Craven & Sons, is proud to be a family owned wholesale distributor, specializing in the secondary and closeout market. Beginning a little over 60 years ago in 1950, Craven Closeouts was known for its candy and food closeout deals, but today the wholesaler is a trusted expert in extended product lines, including health and beauty, housewares, and even picture frames. According to Barry Craven, president, “Our closeout offers aren’t closeout specials on cheap items. We look for products that will excite our customers,... 

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