Off-price Merchandise by the Pallet Provides Profit at Low Wholesale Prices

With 19 years of experience as a brick and mortar liquidation company, AML sells a variety of merchandise below wholesale prices and carries one of the largest inventories of off-price merchandise in the business. AML carries nationally recognized brand names and private label goods, specializing in all products that can feasibly be shipped by pallet, lot or truckload, including general merchandise, electronics, health and beauty aids, housewares and home appliances, sporting goods, tools and equipment. “We do sell some product by the piece, depending upon the item and its value,” notes Mike White, VP of Purchasing. “Most of our customers purchase lots of three pallets and up.”

Large order sizes, however, aren’t a problem for most of AML’s customers, as the company purchases products below the typical wholesale price and then offers them at a percentage of cost. “Since we receive the products and pallets as is, our customers should expect 15 to 25 percent of their order to need repair or be discarded,” says White. “However, their profit margin will still be high, as they can sell the rest of the product for full wholesale cost, and many times, only percentages below retail value.” According to White, people are always looking for a bargain no matter the economy, and with AML’s pallets, off-price retailers can provide just that to their customers and make a healthy profit at the same time.

A new venture for AML, PalletBid.com was created as a way to give their customers an opportunity to bid on a vast supply of assorted pallets, truckloads, and lots. Launched in January 2011, PalletBid.com helps retail stores, catalog companies and online stores dispose of surplus inventory by connecting them with off-price resellers at flea markets, auctions, and online. PalletBid.com provides an interactive online marketplace for both buyers and sellers to source surplus inventory, featuring a powerful and easy to use interface, online freight and payment services, downloadable manifests, interactive services, and an innovative search utility. “The basic need for PalletBid.com was to put the inventory we have in front of the buying public,” says Gerald Hughes, president of American Merchandise Liquidators. “That was the reason we were looking at creating a website, because we have a lot of merchandise at American Merchandise Liquidators, and we needed a medium to display that inventory.”

For buyers, the process of signing up on PalletBid.com is very simple. The first step is to fill out a short registration form, and then take a look through American Merchandise Liquidators’ inventory and request instant shipping quotes. Once the account is approved, the user will be able to bid on any item within the inventory, or click on the “buy” button to immediately secure the purchase. To complete the transaction, the next step is paying online with a credit card, or contacting one of AML’s representatives to pay by wire transfer or cash. There is no minimum purchase requirement, and with multiple FOB points around the country shipping is made easy.

For more information:
PalletBid.com/American Merchandise Liquidators
15810-A Highway 59
Foley, AL 36535
Tel.: 251-970-1100
Fax: 251-970-1101
Website: www.PalletBid.com

More Company News articles from Independent Retailer.

Categorized into four tiered collections, Kachina’s line of products have something for every look and every personality. The Iron Collection offers style and affordability. The Silver Collection carries those trendy seasonal looks. Then there is the Gold Collection for a more bold and refined choice, and the Diamond Collection is specifically made for the fashion driven buyer. And while style may be at the top of a wearer’s list of priorities when purchasing sunglasses, protection is still the purpose. “We let our customers know that behind the fashion there is still that UV 400 Protection that will keep their eyes protected,” explains Weizmann.

Kachina’s fashion forward line may drive sales, but it is the company’s customer service that keeps customers. “We specialize in tailoring our products and ideals to match our customers’ needs in the present, and develop programs that have led to long relationships,” says Weizmann. With a minimum order of ten dozen, retailers are able to display more than ten options. “Our minimum orders offer maximum options in variety, because our sunglasses come in sorted dozens with the most popular colors and designs of the season,” he adds. “Many times one style can have from two to six variations.” Sunglasses selection is not the only variety Kachina offers, as displays for product placement are also numerous. From the D-120 that holds up to 120 pairs of sunglasses to the smallest display that holds 12, Kachina can accommodate any size space.

As 2012 begins and sunglass season is about to arrive, Weizmann remembers that while sunglasses are a necessity, they are a large part of everyone’s spring and summer wardrobe. Just like a handbag, consumers want what is in season. “This year, we feel people are looking for something fun, with great function,” he says. “Bright colors are going to be trendy, while a throwback to traditional shapes will make a strong comeback.” For retailers looking to revitalize their inventory with this year’s fashion forward designs at the ASD show in March, Kachina will be offering a 30 day money back guarantee, price match guarantee, free shipping for orders over $1,000, and a free gift.

Like Kachina, Pacific Link is forecasting a similar fun and functional fashion season for sunglasses in 2012. In fact, its spring fashion line will be featuring bright and neon colors, as well as animal prints. Updating its previous 900 plus skus, the company plans to continue with 600 of its best selling styles, and add 200 plus new styles to this year’s line. “Our goal is to update our inventory so that our customers can do the same, and offer the most up to date trends in the sunglass market,” says Ron Bryan, sales and marketing director.

Pacific Link, however, does plan on continuing its own sports sunglass line, Element 8. Updating offers every month, the company still finds that sport glasses continue to be a big part of the business. No matter the style, “the wholesale price averages about $24 a dozen, with discounts offered for quantities,” Bryan says. Even with an update in inventory, the pricing structure will remain roughly the same. “We will continue to offer discounts to first time customers, and as always, pricing will be customized for every retailer purchasing from us,” Bryan adds. Pacific Link’s business model is simple. “We sell to anybody who buys wholesale sunglasses. It could be jobbers, convenience stores, department stores, or kiosks in the mall,” notes Bryan.

Pacific Link knows that customers need information about the variety it offers, especially regarding new products. To that end, Pacific Link’s website, www.sunglassespacificlink.com, launched a new redesign in January, serving as an invaluable news and buying aid. “Customers can go there and look at every product we have,” Bryan says. There is also an option to see upcoming styles. Keeping up with constant change is a part of the company’s success. “We keep up with the current trends, which seem to change every two or three months,” says Bryan. “Whether it be an Aviator or a Colored Wayfarer, we just try to stay on top of current trends.”

In business since 1998, Pacific Link has expanded into an international operation. “David Chin, a Chinese born American, started the business in the back of his parents’ restaurant. Beginning when sunglasses were just becoming hot in the accessories industry, Chin has grown his business and contacts, and now has a 40,000 square foot warehouse in Georgia,” notes Bryan. Actively seeking new business, Pacific Link is willing to cater to customer needs. “We do specials from time to time when we appear at tradeshows, but we’re willing to work with anyone, whether they are looking to order one dozen sunglasses or 1,000 dozens.” A call to the company allows for quick qualification, and a product and pricing list is sent out to start the process.

Also a veteran in the industry, witnessing the rise of sunglasses as a hot accessory item, is CTS Wholesale. Kirk Bachelder, president, boasts an impressive 29 years experience in the sunglass business, but it is his familiarity with the retail and wholesale industries that makes him such a successful supplier. “Our main mission at CTS Wholesale is to help new entrepreneurs or business owners succeed in the sunglass business,” he says, and that means more than supplying today’s hottest styles and fashion trends. “We have everything it takes, from displays to accessories and much more,” he adds.

For 2012 CTS plans on continuing with its best practices, focusing on fashion, functionality and top of the line customer service. Finding a niche in sports sunglasses, CTS foresees a good market for its Xsportz line in the new selling season. And at a wholesale price of $1.33 per pair, retailers also foresee a good selling season, expecting to make a hefty profit retailing these sunglasses for $8 to $12 per pair.

Over the years, sunglass suppliers have experienced increasing difficulty in providing popular styles and designer products, as well as competitive pricing. However, CTS offers a Designer line that gives retailers the ability to stock designer styles such as aviator and wayfarer sunglasses at affordable prices. “Bachelder notes, “Carrying the CTS Designer line means providing your customers with fashion-forward attitude, without the price tag. Keeping these great shades in stock means having the most desirable merchandise on hand, and available for immediate sales.” With no minimum order, retailers also have the opportunity to verify the quality of CTS’ sunglasses before placing a larger order. “We know that our products are top quality, and once our customers and their customers have the opportunity to see them, they will know too,” says Bachelder.

For CTS, it’s about satisfying the customer. “Customers of CTS Wholesale can be assured that our staff has first hand knowledge of not only the product, but the venues in which they sell. It is with this understanding of the industry from both sides that lends itself to our dedication to customer service, prompt shipping and low pricing,” Bachelder notes. He takes pride in selling and shipping to many different types of retailers, including gift shops, convenience stores, mall kiosks, and more, believing his products are marketable in any venue. “We are noticing many distributors coming into the marketplace are drop shippers,” Bachelder says. “It makes it easy for us to set ourselves apart, being a direct importer with a large selection, and being able to work directly with our customers.”

Also successful in its deliverance of top of the line customer service is PR Sunglasses, a sunglass distributor for over 25 years that has learned to focus on service in a fickle, fashion-forward industry. “It is not easy to predict what will be the new hot product. We are constantly watching the fashion media to follow up on new trends,” says Janice Chien, sales manager. “Our mission is to provide the most current fashion trends in the sunglass industry, with good quality, competitive pricing, and most importantly, customer service. The customer always comes first with us, which is why they keep coming back.”

PR Sunglasses carries thousands of sunglass styles, including its best selling Sports Wraps, Lady Fashion Frames and Reading Glass lines. Last year, the Aviator and Wayfarer lines were popular, a trend Chien believes will continue into the spring of 2012. “However, while everyone was looking for “retro” styles last year, in 2012 more colorful frames will be popular,” she adds. And for low wholesale prices ranging from $13 to $36 per dozen, retailers can offer these new neon styles and make a decent profit margin at $5.99 to $24.99 retail per pair. In addition to numerous styles, colors and varieties of eyewear, PR Sunglasses also carries cords, cases, and countertop and floor displays to better showcase its lines. Minimum orders start at $100, and most orders ship on the day they are placed. “We do provide volume discounts for customers who buy in bulk,” adds Chien. Pricing is available on request, and new registrants to the site only need to provide a Tax ID number to begin ordering.

After 20 plus years, Screamin Dealz’ claim to fame in the sunglass industry is its name brand PUGS Sunglasses. “Since their introduction in 2005, over 32 million PUGS name brand sunglasses have been purchased,” says Brent Bartholio, wholesale manager. “They are available in many styles; aviator PUGs, casual women’s PUGS and especially activeware/sports PUGS are among the most popular.” Like many sunglass wholesalers, Screamin Dealz claims to stay up on the latest trends, many times getting ahead of trends, allowing the company to be a trendsetter in the industry. But unlike many sunglass wholesalers, Screamin Dealz boasts another level of quality not typically found in the market it serves.

The quality of the PUGS line has been compared to luxury brands retailing at $60 to $70. However, Bartholio assures independent retailers that Screamin Dealz works closely with conveniences stores, boutiques and other independents selling unique products at bargain prices. “On average, we easily sell sunglasses for $1.50 to $2.50, with a suggested retail of $14.99 to $19.99,” he adds. Currently there are two programs in place. Retailers can either inquire about clearance or liquidated styles, offered with a plastic rack that holds 44 pairs; or, a slightly more expensive program in which a retailer purchases the newest lines a little over average wholesale cost, receiving a free wooden display that holds 36, 72 or 108 pairs. The minimum order is a 144 pair case pack, which includes shipping.

While many of the sunglass distributors we spoke with made mention of bold and bright colors for 2012, Bartholio pointed out some other up and coming trends. “Wider lenses will continue to grow in popularity,” he notes. “And as always, those streamline sports sunglasses will sell well.” It was no surprise that like many of the other sunglass wholesalers forecasted, Screamin Dealz couldn’t deny that Aviator Styles were still a hot trend for the 2012 season.

Wholesale Sunglasses Palace began a little over a year ago in December 2010, with the idea to be a one stop shop for any retailer looking for trendsetting wholesale sunglasses. And while still working on marketing items such as POP displays and starter kits, owner, Todd Kolb, has already made Wholesale Sunglasses Palace a unique and rewarding place for retailers to stay up on the latest trends, and purchase some great deals. Kolb boasts a current product line of 750 skus, with another 200 skus to be added when the sunglass season hits. And while many retailers are familiar with the casualwear, activewear, aviator style categories, Wholesale Sunglasses Palace has well over 30 style categories, and many with unique designs. “Among some of our most popular categories are the Fit Over sunglasses that are to be worn with a person’s regular glasses, as well as our Sheek Urban, Original Gangsta and Tattoo sunglass products,” says Kolb. Looking to present a playful and practical line, Kolb admits to staying up on trends through multiple resources, whether it be tradeshows, magazines, Internet sites, or quite often through talking with manufacturers and sunglass wearers on the street.

Too often, trends are generalized, maybe because it is about what’s hot in Hollywood. As a result, Kolb has also turned his focus to targeting different regions. “What’s hot in New England may not be a top seller in the South,” he adds. His website offers retailers Hot Seller Packages, targeted for markets in specific regions. And with no minimum order requirement, buyers are free to test market with the company’s products before committing to any larger orders. “At Wholesale Sunglasses Palace, we understand that your investment in wholesale sunglasses must provide consumers with high-end choices, without paying the price. That’s why we offer uncompromising quality and style conscious products at such affordable and competitive pricing.” With most styles wholesaling under $4 a pair, customers easily enjoy consistent profit margins of 500 to 700 percent.

As the new season approaches, Kolb is aware of some of the more unique trends that will soon hit the market. “Cat eye sunglasses will be in, as will white plastic frames and other bright colors such as blue, yellow and red,” he says. “It’s all about making a statement.” Gradients and round lenses were also among some of his predictions for the 2012 sunglass selling season.

Now is the time to start stocking up on high profit sunglasses, whether your customers are looking for fashion, sport or simply everyday styles. The season is calling for bright, bold, fun and functional, and those wholesalers with a fashion forward eye will help in updating your spring line, and do so at highly competitive prices.

For more information:

Kachina LLC

1640 East Edinger Avenue # L

Santa Ana, CA 92705

Toll Free: 800-550-1231

Tel.: 714-550-0209

Fax: 714-550-0210

Email: info@kachinallc.com

Website: www.kachinallc.com

Pacific Link

1223 Coronet Drive, Ste 3

Dalton, GA 30720

Toll Free: 866-824-0079

Fax: 706-272-7979

Email: infopacificlink@windstream.net

Website: www.sunglassespacificlink.com

CTS Wholesale, LLC

3525 Brady CT. N.E.

Salem, OR 97301

Tel.: 503-364-3486

Toll Free: 800-796-3486

Fax: 503-589-4121

Email: info@ctswholesalesunglasses.com

Website: www.ctswholesalesunglasses.com

PR Sunglasses

7596 Harwin Drive

Houston, TX 77036

Tel.: 713-975-8252

Toll Free: 800-777-7656

Fax: 713-975-8257

Email: info@prsunglasses.com

Website: www.prsunglasses.com

Screamin Dealz

215 N 1800 W

Lindon, UT 84042

Tel.: 720-325-8533

Fax: 801-785-8830

Email: brentbartholio@pugsgear.com

Website: www.screamindealz.com

Wholesale Sunglasses Palace

Tel.: 855-786-8500

Email: support@wholesalesunglassespalace.com

Website: www.wholesalesunglassespalace.com

Bargain Buys, Strong Customer Relations and Niche Marketing Promise Future Success

While its launch in 2000 marks St. Louis Wholesale as a relatively young company, the wholesaler is by no means a rookie in the sunglass and general merchandise markets. “Our mission is to introduce hot selling and trendsetting lines,” says Pinkerton. “We primarily specialize in licensed products and sunglasses.” A quick look at the website, however, illustrates that St. Louis Wholesale has left no product category unturned, carrying well over 20,000 skus such as belt buckles, hats, gloves, wallets, toys and more. “It is true we are a young company with young employees, but it is our age that has made us aggressive in finding business and making profits,” notes Pinkerton, adding, “something we will continue with in 2012.”

How does St. Louis Wholesale win over buyers and maintain great relationships? The $100 minimum, with a mix and match option, enables all store sizes, especially smaller independent customers, to try new products and purchase them all in one order. “We are a no nonsense business that focuses on cost efficient, high profit items,” says Pinkerton. “We specialize in items that wholesale on average for $2.50 and can retail as high as $14.99. It really all depends on a retailer’s market.” However, no matter the market, the merchandise offered will always be up to date with current trends. “While trends are a get in and get out type of business, we pay close attention to magazines and celebrities, ensuring that our lines remain fashion forward and never go stale,” mentions Pinkerton. “Trends are a hard thing to forecast, which is why we take the guesswork out for our retailers.”

The company is well underway in researching and developing its 2012 lines, and predicts that licenses (especially NFL licenses) will continue to produce high consumer sales. St. Louis Wholesale will also continue to carry a large line of medium to large sized sunglasses. “Aviators and the larger framed glasses remain the trendiest and best selling merchandise,” adds Pinkerton. As any good businessman would do, however, Pinkerton also provides some cautionary advice, saying, “When investing in trendy merchandise, be careful how much you buy. Just as we work hard to avoid, retailers shouldn’t let their inventory grow stale, or else they’ll be faced with markdowns.”

Conklin Fashions, a veteran in the wholesale business with a little over 25 years under its belt in jewelry and accessories distribution, has had much the same luck as St. Louis Wholesale in offering retailers trendsetting, deep discounted merchandise that meets both consumer wants and their financial needs. Jerry Conklin, president, admits that trends are quick to die out, but they turn a profit. The company has made a name for itself as the source for the lowest price in name brand and trendsetting costume jewelry. And while the recession has hit hard, it has included some of Conklin Fashion’s best years. “I can only see us and our retailers going up from here,” adds Conklin.

Conklin Fashions now resides in a 150,000 square foot building with 12 loading docks. “We started out with a measly 100 square feet of space, and look where we are now,” Conklin says proudly. “In the early days we sold one item, earrings, and today we offer over 10,000 different items from our six story warehouse,” he adds. Among these items remains the growing line of earrings, available in thousands of styles including dangle, hoops, clip-ons, and ethnic, as well as other accessory fads. Differing from St. Louis Wholesale, Conklin confesses to missing the beginning of a trend, as he must wait to acquire the item in order to offer it for $0.05 to $0.10 on the retail dollar, but by the time his product is up for grabs for those smaller discount stores, the fad will be peaking in the market. Take for instance the recent feather trend. “I currently offer 200 brand new styles of feather jewelry and hair clips in stock, and while big box retailers are offering the item for $15, I’ve given discount stores the opportunity to offer the same merchandise for $0.50,” he says. Simply stated, Conklin believes his company is doing its part to help the economic situation by selling quality merchandise for as low as $0.05 on the retail dollar, allowing retailers to make a substantial profit, and giving consumers the ability to purchase goods at a price their budgets can afford.

Conklin emphasizes the importance of an aggressive business strategy. Right now, the company is advertising from coast to coast in all the major trade journals in the U.S. Another way the distributor makes sales is via a full house of sales reps, who are instructed on how to help customers be successful in their businesses. Conklin himself and many of his associates are also taking the lead in going out to meet customers and show them the actual product line, and how it will look in their stores. The company’s aggressive schedule at times places it in more than one location on the same date. “It’s very important for us to go out and meet with our customers personally to help fulfill their needs, and hear what they have to say, so we can change with the market,” Conklin notes. “A company that doesn’t change with the needs of their clients becomes stagnant and dies, and that isn’t what we have planned for 2012.”

Kole Imports, much like many other wholesale business leaders, is not expecting an immediate recovery to the economy. In fact, co-president, Rob Kole, forecasts that the economy will stay relatively precarious in 2012. And since retail shoppers continue to gravitate towards bargains, those wholesalers in the business of giving the best deals, the lowest prices, and high profit returns will continue to grow. It was incredibly challenging in the 1980s and 1990s to come up with excellent merchandise that could be sold for $1. Today it is even tougher, due to the weakening of the dollar and the run-up in petroleum prices in recent years. “For this reason, we have shifted our focus on more and more bargains, particularly closeouts and deep discounted wholesale items,” confirms Kole, “while also focusing on packaging and simple selling solutions for those retailers looking for quick turnover.”

For instance, Kole Imports recently added the Promo Pallets line, which are prepackaged displays of merchandise. At trade shows around the country, mainstream retailers often came into the Kole booths to declare that they loved the Kole product line, but did not know which items to buy or how to display them. The company solved both problems with the addition of Promo Pallets, which are available in different sizes: starter pallets, floor displays, counter top displays and dump displays. Pallet categories include automotive, general merchandise, tools and hardware, housewares, lawn and garden, pet supplies, school and office and toys. “If a retailer has 50 stores, they can make a decision and perhaps put one pallet in each store for a quick promotion,” says Kole. “The great thing about these pallets is that it takes literally less than a minute to open the box and set up the display. This merchandise is priced to allow the retailer to sell it for $1 retail, and still make a healthy profit margin.”

After 25 years in business, Kole Imports is still going strong, sourcing great products, coming up with new ideas, and preparing for a long and successful future. What sets Kole Imports apart? The company has the ability and reputation to buy closeouts almost immediately, without a long analysis process. Once a purchasing decision is made, Kole Imports pays immediately, no matter the size of the deal. Retailers also see the Kole difference, as the company offers them detailed product descriptions for easier selection, which includes product name, real quantity in stock, UPC, detailed pictures, weight, brand name, color, length, width, height and more. “We look at our customers as our partners. That may sound corny, but we are clear on one reality: if our customers don’t do well, we don’t do well. Our slogan is, we are, ‘Your Profit Source.’ Every person from the sales department to the shipping department understands what that means to us,” adds Kole.

While serving a smaller niche market than wholesalers like St. Louis Wholesale and Kole Imports, Rex Creswell, owner of Creswell Sock Mills, still has met success over the past year in supplying deep discounted hosiery. He attributes his increase in business to a couple things: best price, best quality and teamwork. “Our mission is to create lifetime customer loyalty through service and price. We have been in the sock business since 1986. With our past experience, we are able to understand retailers’ and their customers’ sock needs, as well as spot new trends in design to help retailers stay on top of sales,” emphasizes Creswell. “We try and treat people the way we want to be treated.” And the wholesaler does this by specializing in small orders with a $50 minimum, tailored to independents’ needs. Creswell has just finished a new warehouse in addition to its mill, enabling the wholesaler to better serve customer orders, and more quickly. “We usually have a full line of most items in stock and can ship within 24 hours,” notes Creswell.

Some trends that are forecasted to continue into 2012 include the increased necessity for casual socks, as dress socks find less of a purpose in the business environment. Once upon a time, casual socks were not a hot item for businessmen dressing up for work, but today’s business model has become so casual that athletic sock sales have hit the charts. Another growing market is diabetic hosiery, one of Creswell Sock Mills’ highly sought after product lines. “Many manufacturers are still working to perfect these specialty socks. We offer a complete line for men, women and children that will help with circulatory problems, edema and neuropathy,” adds Creswell. “In the future we promise to keep working hard to improve our styles, to keep our customers up to date with sales and profits.”

Knowing its customer base and products, while focusing on top quality customer service, has been and will continue to be Creswell Sock Mills’ equation for success in the new year. “Most retailers are down in sales because of the economic climate,” says Creswell. “However, reasonable prices of $10 or less wholesale allows for my targeted buyers to make a profit and pass the bargains on to their customers. This business model has allowed me to add 2,000 different independent retailers to my client list this past year, and I foresee a good year going forward.”

Western themed products were popular during the late 70s and early 80s, when Western Express, Inc., planted its roots in a suburb of Pittsburgh, PA, planning to turn profits from this specialty niche. Over 30 years later, the wholesale distributor of country western products continues to make significant sales, even during economic hardship. Like many suppliers, the recent economic downturn made Western Express more disciplined, targeting its investments in both Internet and magazine advertising to bring in new customers. Continuing to offer high quality, long term products, however, is what keeps old customers coming back for more. Dan Mottsman, CEO, notes, “Staying with our western theme works for us. And we tend to be long term in our outlook with things that sell.” Among these long term sellers generating profits are hats wholesaling between $1 to $30, belt buckles offered for $6 to $32 wholesale (most in the $8 to $10 range), as well as shirts, jewelry and more, which retail for at least keystone.While the array of products may incorporate a general country western theme, customers can also find licensed products such as John Deere, Ford and Jack Daniels.

As the company services customers in all 50 states and worldwide, Western Express works hard to expedite orders and usually ships within three business days. With a low $125 minimum, customers can mix and match their orders. The company prides itself on customer service, as proven by the many satisfied and repeat customers who have worked with Western Express since its inception. “The Western business is a good niche, as it does well in good times and bad. And as we’ve done well these past few years, my outlook is positive for 2012,” says Mottsman. “Something about western merchandise represents traditional values, and these values become important during times of hardship.”

Nostalgic Images, while aware of the dissipation of product browsers and merchandise inquiries over the past few years, still continues to see a steady flow of product orders and loyal customers. Much like Western Express, the wholesaler’s nostalgic niche product line seems to be recession-proof. “While money is tight, true collectors find the funds to keep up their hobby,” says Tim Boldman of Nostalgic Images. Nostalgic Images started grabbing collectors’ attention in 1990 with a wide range of tin signs, mounted on 16 by 20 inch artist blackboard. Over the next few years the line continued to grow, adding high quality street and parking signs, along with collector art prints and 3D art prints. “We have also added high quality closeouts of every shape and size to give our customers a more complete wholesale buying experience. We now have over 700 designs of tin signs, along with 300 designs of street, parking, and collector art prints. We also have an ever changing line of closeouts that appeal to a wide range of customers,” notes Boldman. “One of the most successful products this year for our customers has been the Original Sock Monkey™ line. We have hats, colored hats, gloves, scarves, children sets, traditional monkeys, and our patented Superfly™ sock monkey.”

The success of new lines is no surprise. Nostalgic Images knows a lot about reacting quickly to popular demand, something that Boldman says will keep the company going steady in 2012. The company has also seen success over the past year due to its updated website. “The shopping experience is quicker and easier for customers. The old site got a little outdated, and it was sometimes hard for people to find what they wanted,” says Boldman, the driving force behind the improvements. A quick look at NostalgicImages.com shows “Featured Products” on the homepage, which change daily. “It gives customers a good reason to check in frequently,” Boldman adds, “as we’re always updating and refreshing our stock.” The company has two main shopping focuses for its popular metal signs and closeouts, and the site has been streamlined so customers can find exactly what they’re looking for.

“One of our new main features is that pricing, which was formerly visible to all, is now only available to registered buyers,” says Boldman. “This helps protect our customers so casual visitors won’t see what the wholesale cost of items is.” And registration is simple for retailers. “All they need is a tax ID number or a tax certificate, and a $200 minimum order placed by phone,” Boldman says. “Once we sign them up with a name and password, they can then login on subsequent visits and order what they’d like.” Nostalgic Images’ new site also features a “New Items” and “Popular Items” category at the bottom of the homepage, and the Closeouts and Metal Signs area is now searchable by category. “We just wanted to make this as simple as we could for our customers,” Boldman says, “and we believe we’ve succeeded. It will continue to be an asset in the new year.” For Nostalgic Images, the future is hopeful as people continue to grow their collections.

The recent downturn has loosened its grip on the economy, but as these wholesalers illustrate, with the right prices, right products and a positive outlook, anything is possible in good times and bad. The overwhelming verdict for 2012 is that sales will continue to grow, as long as business leaders are willing to adapt to customer demands. With their eyes on trends, an aggressive business model, and top of the line customer service, these wholesalers are certain of a positive direction for their companies and customers in 2012.

For more information:
St. Louis Wholesale
801 Texas Court
O’Fallon, MO 63366
Tel.: 636-922-4467
Fax: 636-922-4964
Email: info@stlouiswholesale.com
Website: www.stlouiswholesale.com

Conklin Fashions
9-11 Johnson Street
Bainbridge, NY 13733
Toll Free: 888-563-4411
Fax: 607-967-3027
Email: orders@wholesalejewelry.net
Website: www.wholesalejewelry.net

Kole Imports
24600 Main Street
Carson, CA 90745
Toll Free: 800-874-7766
Fax: 800-292-1818
Email: email@koleimports.com
Website: www.koleimports.com and www.promopallets.com

Creswell Sock Mills
103 County Rd. 392
Henagar, AL 35978
Tel.: 256-657-3213
Fax: 256-657-3214
Email: sales@sockmills.com
Website: www.sockmills.com

Western Express Inc.
300 Villani Drive
Bridgeville, PA 15017
Tel.: 412-257-5020
Fax: 412-257-5022
Email: info@wexpress.com
Website: www.wexpress.com

Nostalgic Images
26012 Nostalgic Road
Defiance, OH 43512
Tel.: 419-784-1728
Fax: 419-782-9459
Email: info@nostalgicimages.com
Website: www.nostalgicimages.com

Extensive Knowledge and Self Defense Weaponry and Supplies

Ellington is a passionate man with extensive knowledge of self defense weaponry and supplies. His experience has been acquired over nearly 15 years as a manufacturer and wholesaler, and he is still primarily a businessman with roots as a retailer, looking to increase business for his wholesale buyers. “Our goal is to bring retailers the best, most desirable merchandise at the best prices to help them succeed. We want their businesses to grow and make money,” says Ellington. Part of the plan for success is providing a one stop shop for retailers looking for a mix and match of products, or perhaps only a couple of items. “If you wanted to start an account with Kershaw, United, Gerber, Smith and Wesson, and all of our many other brand name items, you would have to apply to all of them, meet their high initial order requirements, and jump through all other kinds of hoops. Even if you needed only a few items, you would have to meet their high reorder requirements. Plus you’d have shipping to pay on all those shipments, and all that tracking to keep up with,” notes Ellington. Which is why he thinks it makes much more sense to pick up the phone and place one order for all your merchandising needs.

With a limited start in knives, stun guns and pepper spray, Self Defense Supply ambitiously grew its product lines to include items such as tasers, surveillance systems and even 30 year shelf life food products. “We are a regional distributor for Mountain House Food. Our 20 year partnership has lead us to be a primary distributor for them, as other distributors and dealers are being shut down. These products are ideal for those consumers who have increased concerns about survival and preparedness,” adds Ellington. Other highlighted product lines are Self Defense Supply’s manufactured line of blowguns and pepper spray. Simply, “You’ll get products available nowhere else! Self Defense Supply owns Avenger Blowguns and is the largest manufacturer of blowguns in the world, so?we know how to do it right. That’s why our blowguns carry a lifetime guarantee,” says Ellington. “Crime Halter Pepper Spray, plus Stunzilla, Panther, and Black Cobra Stun Guns make their home here as well.”

The market is driven by new and unique products, and customers are on the prowl for new products with a purpose. Self Defense Supply is aggressive in learning about trends, updating products, and all there is to know about self defense supplies, as well as the best ways to market them successfully in a retail store. “We actually spend a lot of time, effort and manpower to find the best products to turn profits. We also give retailers marketing signs, sales tips and more, designed to help sell more.” Retailers interested in working with Self Defense Supply are required to fill out an application and create a login to view wholesale prices on the company’s website. “We do not offer up our wholesale prices without this login, as we are not selling to the general public. But we do offer some products as low as $2 to $5 wholesale,” explains Ellington. “And retailers can always expect to make keystone and quite often triple their purchasing price.” Other benefits for retailers include volume pricing, piece quantity discounts, and both single and case pricing.

For more information:
Self Defense Supply
1819 Firman Dr. #101
Richardson, TX 75081
Tel.: 972-644-6800
Email: Use online form
Website: www.selfdefensesupply.com

Holiday planning begins well before the Thanksgiving turkey is carved, to allow enough time for merchandise and promotional planning. It’s the post holiday days, however, that receive little preparation. “The days following Christmas and New Year’s Eve are some of the most important days. A retailer should always be prepared to handle excess inventory, returns and more,” says Jennifer Chapman, director of ecommerce for The Nu-Era Group, a supplier of display and packaging merchandise such as dump bins and clearance racks used for post holiday clearance. Simply stated, if you keep your holiday merchandise sitting on the shelves for too long, it will end up costing more money than the initial purchasing price. This is because the extra inventory is carried on the books as an asset, added to the net profit, and therefore is taxable.

Remerchandising and In-store Tactics to Move Holiday Excess Inventory

Traditionally retailers resort to markdowns, but there are other creative methods to move inventory and have a positive effect on your bottom line:

1) Package slow moving products together. These gift baskets might be just what you need to convince your shoppers that they need multiple items that were previously collecting dust on the shelves. As Retail Packaging blogger, Jesse Kanclerz explains, “When people shop, they may not make a connection between individual products, whereas when they see them grouped together in a gift basket, the light bulb goes off.”

2) Remerchandise products often. Shoppers are visual and logical. They need a reason that makes sense to them to purchase your product. So, you must show them, making the purpose of those hard to move products clear. For instance, say a particular scarf is not selling. Your customers may need to be reminded of the scarf’s purpose (to stay warm), while also ensuring that it fits today’s fashion scene. Combining the scarf with a stylish hat and coat ensemble may be just what is necessary to sell it.

3) Use the World Wide Web to broaden your audience. Perhaps those shoppers browsing your shelves don’t seem interested, but with the help of the Internet, more eyes can view your slow moving product. You can place the item in the Sale Section of your B2C site, or with the help of Craigslist or Ebay, you can find those shoppers looking for deals. Perfect for those independent retailers is the online marketplace, www.LittleIndependent.com, which provides small storefront owners a wider audience for their sale items, increasing the chance of a sale.

4) If all else fails, donate excess items to charity. While you are in the business of making money, supporting a good cause is a better choice than carrying a worthless asset on the books. As Inc.com explains, “You’ll benefit the organizations you donate to and, by removing the items from your shelves, generate a tax deduction as well.”

According to the fifth annual Compass Survey of CFOs, the challenges of merchandising were no different for the 2011 holiday season, especially with the added pressure of cost inflation. As BDO, a retail and consumer product industry advisor, highlights in the sponsored survey, “A vast majority of retail CFOs report they either increased (31 percent) or maintained (51 percent) inventory levels for the holidays, compared to 2010. Bets are in on consumer behavior for the holidays, all that’s left is to wait for the dice to fall.” However, economic turmoil, increasing gas prices, and tight budgets have led most U.S. consumers to continue resisting retailer sales efforts. They’d rather keep the cash than spend it. The Wall Street Journal reports, “A survey of 1,000 U.S. consumers conducted by consultant AlixPartners LLP in September found that 41 percent planned on spending less on holiday shopping this year, up from the 31 percent of respondents who answered that way a year ago.” As a result, retailers may be faced with price cuts and excess inventory, all of which will continue to challenge retailers’ bottom lines, unless they are prepared to move product more creatively.

Travel Accessories for All Traveling Methods

For a low wholesale cost of $1 to $9, along with the help of an eye-catching POP display, retailers can realize profits on some of the best-selling travel merchandise. Among the well recognized product categories in Naftali’s catalog are luggage finders and luggage locks. The company has raised the bar on finding luggage with the patented Easy2Pick Wireless Luggage Finder System, created to reduce stress and simplify the process of locating luggage or missing items. Easy2Pick is the only wireless device that beeps and flashes from a remote receiver that can attach to a keychain, and alerts the traveler when the tag is within 100 feet. The simple one-touch operation and comfortable carrying size makes Easy2Pick very convenient, and the battery is good for up to 100 hours and is easily changed.

Another option to help travelers retrieve luggage is the Easy2Pick LED Luggage Finder System, another patented electronic device that uses the latest LED technology so travelers can pinpoint bags from a distance. Four different LEDs flash a selection of sixteen fully customizable color combinations. “The simple design of Easy2Pick LED Luggage Finder makes it effective in tracking a variety of objects, including camping equipment, tool and equipment cases and bags, and most other case or bagged items. Whether traveling by boat, bus, car, train or plane, it makes the trip less stressful and more efficient,” says Yosi Naftali, president.

Travelers aren’t the only ones concerned about the safety of their luggage in transportation hubs. Security is increasing, as we face daily threats both domestically and internationally. Naftali’s newest line of Travel Sentry Approved (TSA) locks provide travelers with peace of mind and airport security convenience during their routine luggage checks. “Each TSA lock has a special identification mark alerting the TSA and other airport security agencies that they can open this lock without destroying it,” explains Naftali. “Each of these locks has a special code, which is used by the TSA and other security agencies to know which tool to use to open the lock.” Every security screening location at all U.S. airports, and now many international airports, is able to open the lock and then relock it after inspection.

These products, as well as luggage straps, pillows, luggage tags, chargers and more, are available for a broad range of retail stores, including travel shops, luggage stores, gift shops and pharmacies. With the two-sided floor display, featuring an LCD screen for product video, wheels for easy transportation, and two sides to hold the hottest selling merchandise, retailers who want to begin carrying travel accessories can do it with one single purchase. Available for $1,600 wholesale, the fixture promises a return of $3,500 to $4,000 retail. “It is durable, attractive and can easily be replenished after all the merchandise has sold,” notes Naftali. “A PDF catalog is available on the website to browse, and while our customers are there, retailers, wholesalers and distributors alike should feel free to use the online shopping cart to make their wholesale purchases.”

For more information:
Naftali Inc.
20432 NE 16th Pl
North Miami Beach, FL 33719
Tel.: 305-653-1335
Fax: 305-653-1338
Email: Use online form
Website: www.naftaliinc.com

Promotions and Placement Help Profits

And while titles and pricing may make the sale, Senior believes POP and floor displays are what initialize the purchasing process, grabbing customers’ attention. The 18 by 18 inch bin, with its illuminating orange and yellow screen printed signage, provides a small footprint, a large statement and a big profit, with an expected $75 a week in sales. “Every store we have put the bin into has taken off. There are now more than 5,000 participating stores in this program, some large chains, but primarily convenience stores and dollar stores. We are also looking to expand into other independent markets and value driven stores,” emphasizes Senior.

Placed in the aisle of a retail store, the bin holds six cases or 120 assorted title DVDs, and promotes a browsing experience. “It’s one of those experiences that is hard to walk away from. Customers want to dig deeper and see what else they can find. Once they’ve started and spent the time, they don’t want to walk away empty handed,” Senior says. In fact, most customers will walk away with two to four DVDs. Some retailers go with one bin, some with three or four, and place them side by side in the aisle, creating an even larger browsing experience. For those retailers looking for a smaller POP option, Selection Video offers a countertop display sharing similar signage but holding only 14 DVDs, perfect for those impulse buys made at checkout.

Retailers will quickly see that making a profit requires little preparation, as bins and countertop displays are used for shipping, and then in-store set up. Individual DVDs are retail ready, wrapped and given an individual price sticker and barcode. “We aren’t talking machine wrapping. Each DVD is wrapped manually, ensuring a quality job and no damage to the product,” Senior says. Selection Video requires an introductory order of at least one case, which contains 20 DVDs, and any reorders must meet a two case minimum. Retailers can expect a 30 percent profit margin on their investment, originally wholesaling for $3.50 a unit or $70 a case. “And while 30 percent is a decent profit margin, it is the rapid turnover of product that makes this program most desirable,” notes Senior.

The $4.99 DVD program is a good investment, especially this time of year. “Retailers should expect to see a huge increase in DVD sales, almost four to five fold during the fourth quarter,” Senior points out. With holiday shopping underway, shoppers are looking for the perfect stocking stuffers and gifts to keep family and friends entertained within their tight budgets. “We have over a million DVDs in stock, and while retailers don’t know exactly what titles they will be receiving, they can be assured we have the titles people are looking for,” says Senior. Selection Video has something for everyone’s holiday shopping list, and perfect for those Secret Santa grab bags.

For more information:
Selection Video
102 Kimball Ave., Unit 2
South Burlington, VT 05403
Toll Free: 800-451-5777
Email: sales@selectionvideo.com
Website: www.selectionvideo.com

Wholesalers Find Their Seasonal Niche

Founded in 2007, Opt Fashion is an importer and wholesaler located in the heart of New York’s garment district, and the company is experienced in marketing fashion trends during cold winter months. Some may wonder how to be fashionable during the winter season, as people bundle up against the cold, but any fashionista buying Opt Fashion merchandise knows that the fashion statement lies in the accessories. “We strive to be a fashion authority, building a comprehensive product line, offering gloves, leggings, leg warmers and winter accessories targeted to the lifestyles of men, women, juniors and kids,” emphasizes manager, Tony Wang. Like the seasons, every fashion piece has its cycle, and leggings and leg warmers are one of those fashion accessories making a comeback, minus the leather jackets and big hair. Opt Fashion now offers styles in animal print, faux fur, lace and rhinestones for those shoppers who have embraced the updated 80s look, adding warmth and fun and flirty feel to their fall and winter styles. Retailers can expect to sell these items at a competitive retail cost, making profits of at least keystone. Leggings and leg warmers wholesale between $2.50 and $8.50.

Gloves are the star accessories for this New York wholesaler. Opt Fashion’s wide variety of gloves for men, women, juniors and kids in categories such as non-slip, snow, driving and touch screen, provide cross-marketability in gift shops, boutiques, kiosks, general merchandise stores and more. “This season, shoppers are looking for gloves that keep their hands warm, but are functional. That is why touch screen gloves are currently a hot winter accessory,” says Wang. It used to be that driving gloves were the top winter accessory, providing a firm grip on the steering wheel and protecting fingers from the cold, while the car warmed up. Now, people want to keep their fingers toasty, but continue emailing and texting on their smartphone without any interruption, so touch screen gloves are the new must have. With a purchase of at least a dozen, any winter accessory such as touch screen gloves are available to sell for the winter season. “Larger purchases get a lower price, and our VIP customers always get a special discount,” adds Wang. Opt Fashion boasts that when it comes to winter fashion accessories, retailers and fashionistas alike can expect optimum fashion and a wide variety of options.

Queen Accessory, another fashion accessory wholesaler from the streets of Manhattan, is a newer supplier with a little over three years under its belt. Also finding a niche for winter fashion accessories, Queen Accessory carries all accessorizing layers, from gloves to scarves, to hats and ear muffs. And while Charlie Li, manager, agrees with Opt Fashion’s Tony Wang on the growing trend of touch screen gloves in this smartphone obsessed world, there are other winter accessories that are winning attention for the fun and feel they bring to fashion, rather than their functionality. Offered previously as a line of knit animal hats for little kids, featuring elephants, pigs, dogs, the ever popular sock monkey and more, these hats have become a favorite for all ages. “We received some interest from customers, so we decided to expand into this growing market,” says Li. The hats are priced low at $6.50 wholesale, and retailers can expect to make a 100 percent markup. While fun in appearance, the knit hats also perform the task of keeping wearers’ heads warm with their high quality, 100 percent wool, handmade design.

Animal knit hats are a great novelty item to add to any retailer’s winter fashion line, but they aren’t all that Queen Accessory has to offer. As relayed in a previous interview with a company sales rep, “As soon as the cold wave hits, the phones start ringing. We have between 400 and 500 products to prepare for winter’s worst.” The company’s full line can be seen at its wholesale website, canalstop.com. On its “About Us” page, buyers get a glimpse of the company’s mission and integrity, as it states, “Our business goal is simple. We focus on providing top quality fashion products to our customers by establishing strong partnerships with carefully chosen manufacturers.” And with an already large selection of products available on the company’s site, new styles continue to arrive almost weekly.

Li mentions, however, that there is a classic favorite that continues to attract shoppers and drive profits, even with other trends cycling through: cashmere-feel scarves. A favorite among men and women, cashmere-feel scarves give that soft and luxurious impression of cashmere, without the cost. These scarves wholesale for $3 each, but can fetch up to four times at retail. “People love the feel and the colorful choices for any ensemble,” notes Li. Simply stated, the company has what retailers and their customers need for the long winter months, and to maintain some fashion sense. “We get a lot of repeat business, and we believe it’s due to our competitive prices, fast turnaround and strong customer service,” explains Li.

It’s wholesalers like USA Hua Tai Group, Inc. that understand the importance of customer service, especially in an ever-changing market like fashion accessories. Retailers’ demands change at the flip of a switch because their customers’ wants and needs are continually and sometimes drastically evolving, and most of the time in sync with the season. USA Hua Tai Group has established a 20 year-old worldwide wholesale network, offering apparel, fashion accessories and more to a broad buyer base. Customer service, especially keeping customers informed about new products, is a key priority for the company. The firm manufactures, imports, wholesales and distributes a wide array of products, including belts, buckles, gloves, scarves, hats, underwear and more. Patrick Qu of USA Hua Tai sees product variety as a strength, and says, “We do stick with basics, but always try to keep up with fashion trends that are on the fast track. We have a lot of new products coming in every month. It is about testing the water, and then keeping what works best for our retail distributors.”

Qu adds that there are always seasonal bests, but currently winter accessories are the company’s primary focus. The fashion accessories with the largest turnover are ponchos, leather and fleece gloves, animal hats (much like Queen Accessory), and scarves. Scarf sales are among some of the strongest for USA Hua Tai Group, and wholesale prices run from $18 to $36 per dozen. The suggested retail price for scarves is in the $60 per dozen range. “Prices are reasonable on all our products, and I could sell belts for $1 apiece all day. With negotiation, volume discounts are a possibility, and retailers should expect to make keystone on any merchandise they order, sometimes even tripling or quadrupling the price,” adds Qu.

USA Hua Tai Group’s success is measured by the success of its retailers in staying up with trends, and as the wholesaler has gone to great lengths to test and market what’s hot, it wants to keep retailers in the know and prepared. Using a multi-pronged approach to keep customers informed, the company first reaches out to buyers through tradeshows and B2B magazines. In addition, USA Hua Tai uses email alerts when a new product is on the horizon, because what’s here today may not work for spring, summer or fall.

Suppliers Have Something For Every Season

While winter isn’t part of Florida based, Killerbeads’ vocabulary, the jewelry and accessories wholesaler carries more than 1,000 skus, and over 15 different product lines for other seasonal fashion trends. “The original owners went to festivals and shows selling their wares, starting about 18 years ago,” says Michelle Mosscrop, sales and marketing manager. “They then started traveling abroad to Greece, Costa Rica, the Philippines, India and China, looking for new products to sell. We now carry products from all over the world,” she notes. As a result, the company offers a wide range of jewelry products, and among them are classic customer favorites and today’s trendsetting pieces, like nature inspired merchandise.

Mosscrop notes the current seasonal favorite, saying, “Feather accessories have picked up, and for that reason we are trying to expand that avenue through fall and winter and into spring. Plain hemp jewelry is also very popular, and is one of our best sellers due to its earthy materials. We also have bracelet programs that do very well, including a variety of friendship bracelets.” In fact, any item in the bracelet category is attracting a lot customer attention; an accessorizing style that seems to continue throughout the recent seasons. “Our minimum order is only $100 and six pieces per style,” Mosscrop says. “Plus we can supply POP signage with our company logo and header stickers, as needed.”

Killerbeads also offers an excellent starter program for retailers who want to try out the products, for between $250 and $300. “It includes 144 pieces of our top sellers and comes with a display,” Mosscrop says. “The retail return is $750 to $900.” The company usually ships orders within 24 to 48 hours of receipt. All jewelry is carded for easy display, and Killerbeads will exchange any item on request. “We work hard to keep our customers happy,” Mosscrop says. “Our market is strong, even when the economy is weak and seasonal fashion is constantly changing.”

Michelle and Scott’s Wholesale Imports’ mission is clear. Scott McMillen, president, says, “Our mission is to target the smaller independent retailer, because we know we can supply them with products that will not only make them money, but allow them to compete with larger big box retailers and discount stores,” especially as the seasons and trends change. With thousands of SKUs, the company’s independent customers range from fashion boutiques to gift shops. Michelle and Scott’s Wholesale Imports specializes in fashion and costume jewelry and hair accessories, but also supplies staple products in the health and beauty category, as well as sunglasses and giftware. McMillen notes, “Among all our products, and even as we add for the times and trends, fashion jewelry and hair accessories are by far the categories we deal with the most.” Retailers can find good deals and markup opportunities in these product categories, such as U.S. made hair bows for $13.50 wholesale for a dozen, retailing for $7 or $8 apiece, or bracelets and earrings for $7.50 a dozen, with a retail value of $9.95 a set.

Looking to please its independent retail customers, Michelle and Scott’s not only seeks to deliver good customer service, but also fast service. By having its headquarters and warehouse in Memphis, TN, the company cleverly has two day shipping access to most of the population in the U.S.. “We are positioned to deliver to 80 percent of the country in two days or less by normal shipping methods, which means UPS Ground. Remarkably, New York City, Dallas, TX, and Miami, FL are all two day delivery from us,” McMillen says. However, fast customer service requires more than fast shipping, asserts McMillen. It requires a website that is a snap to use. “When someone wants to do business with us, they can visit our website. Our new customers can go to the website, register, put in their business credentials, and place an order.

Michelle and Scott’s Wholesale Imports also realizes that its customers cannot afford to have a lot of money tied up in inventory, or in merchandise that won’t move. The company prides itself on keeping minimum orders low ($75), and supplying only the hottest classic and seasonal trends. McMillen adds, “We let customers put together their own kind of sample orders. We do not put together pre-packaged sample packs for new customers, because we sell a large, in demand product line. Hair bows are still really popular, and feathers have been a big fad and can be found in earrings, hair clips, necklaces, headbands and more. And now flower inspired pieces are also starting to pick up; things like big roses. We’ve been selling them all summer, but flowers are grabbing attention this fall it seems.” While this is all great news, especially for those customers just coming on board, Michelle and Scott’s doesn’t forget about its loyal customers. Those customers who have already purchased and opted into the company mailing list will frequently receive loyalty coupons for offers like free shipping, or 10 percent off a total order. A point discount program is also available on the company website, for those retailers making purchases through the online portal.

Carrying about 1,200 skus of today’s trendy jewelry, souvenirs and accessories, Monster Trendz’ products are popular in the Caribbean and Hawaii, as well as among head shops, smoke shops, gift stores and souvenir outlets looking for novelty items and current fashion accessory trends to fill their shops. Matt Huusko, founder and CEO of Monster Trendz, describes one of the leading trends known as friendship bracelets, saying, “We’ve got all styles, old and new, deep and wide, and they wholesale for only four cents apiece, with retailers getting $2 and up. Usually most of our merchandise sells for a four time markup, so it’s a pretty good deal.”

Among other “pretty good deals” to add to the $150 minimum order is Monster Trendz’ silicone slap bracelet line, which wholesales for $1.25 to $1.50 and retails for $4.99. Inspired by Lance Armstrong’s fundraising Livestrong bracelet, silicone bracelets remain an accessory favorite. Huusko explains, “Silicone bracelets come and go, but that is fine, because there is always a new one to replace the last one.” Monster Trendz’ silicone slap bracelets for today’s trendy customer come in an assortment of colors and feature power words such as “Peace,” “Honor,” and “Strength.” In fact, Monster Trendz’ carries a product line solely dedicated to silicone power balance bracelets that wholesale for $1.35 each, and retail at $4.99. These hologram Boost energy bracelets are available in an assortment of colors and are selling fast.

Volume discounts are automatically calculated online, as buyers tally up their orders. Orders over $500 are discounted three percent, while orders of $1,000, $1,500 and $2,500 get an eight, 13 and 18 percent discount respectively. Huusko mentions, “We also do an email special every month, and have a Twitter feed that tweets out coupons on a regular basis. Anything we can do to help our customers, we’ll do it.” This includes a 15 day money back guarantee if a customer is not satisfied with a purchase, as well as a promise to exchange any portion of an order for the same value of goods within 30 days. Huusko began selling his jewelry and souvenirs at Grateful Dead concerts, and exhibited at his first tradeshow in January 1990. He is now accessorizing worldwide, with a niche in supplying beach resorts with accessories to remind vacationers of their trips, and also to prepare for upcoming fashions. Among the seasonal offers are feather inspired merchandise.

Like models and celebrities, the seasons dictate fashion, and in turn, retail sales. Wholesalers, while not runway designers or Elle magazine columnists, are required to keep up with fashion trends so that they may properly prepare retailers for the customer demands ahead. And whether the choice is to supply seasonal merchandise year round or for a niche market, wholesalers have their work cut out for them, as favorites come and go.

For more information:
OPT Fashion Group Inc.
22 West 30th Street
New York, NY 10001
Tel.: 718-578-5025
Fax: 718-577-1583
Email: sales@usaOPTfashion.com
Website: www.usaOPTfashion.com

Queen Accessory Inc.
52-01 Flushing Ave.
Maspeth, NY 11378
Tel.: 718-821-1092
Email: Use online form
Website: www.canalstop.com

USA Hua Tai Group/ Q Mart Group Inc.
77 Morgan Ave.
Brooklyn, NY 11237
Tel.: 718-326-9778
Fax: 718-326-9779
Email: webmaster@qmart.us
Website: www.qmartinc.com

Killerbeads
7933 McElvey Road
Panama City Beach, FL 32408
Tel.: 850-234-6361
Toll Free: 800-399-7830
Fax: 850-233-2752
Email: sales@killerbeads.com
Website: www.killerbeads.com

Michelle and Scott’s Wholesale Imports
4957 Summer Ave.
Memphis, TN 38122
Tel.: 901-767-0838
Fax: 901-843-2498
Email: sales@wholesaleimport.com
Website: www.wholesaleimport.com

Monster Trendz, Inc.
One Washington Street, #5017
Dover, NH 03820
Tel.: 603-617-2845
Toll Free: 866-365-6425
Fax: 603-617-2846
Email: sales@monstertrendz.com
Website: www.monstertrendz.com

Fashion Jewelry Is Cost Effective Alternative for Retailers

Phillips International, parent company of Cool Jewels^® Online Wholesale, boasts a 36 year run with many loyal accounts still with them since the beginning, and employees now in their twelfth to eighteenth year of service. “Our scenario isn’t typical anymore. I feel it is best to under promise and always over deliver. That is what has made us successful,” notes Arthur Phillips, president of Phillips International. And while the wholesaler is up to date on the jewelry industry’s modern day trends, it remains traditional in its customer service and business guarantees. “We have a 15 day unconditional money back guarantee. For any reason, our customers are permitted to return their order and get a full refund or exchange,” adds Phillips. With today’s hottest styles, including leather bracelets, rhinestone necklaces, bullet fashion and nature inspired jewelry, retailers won’t be returning merchandise to Phillips International, but ordering more to keep up with customer demand.

The company’s fashion jewelry covers every category, from mood themed, best friends themed, and this year’s top favorite, nature themed. “Anything dealing with or recognizing nature is receiving a lot of attention currently,” Phillips says. And while many retailers are narrowly focused on this year’s feather fashions, Phillips International has a broader selection in the category of nature inspired pieces. “We carry necklaces that display carved animals, stone claws, shark teeth and many that carry the important message, ‘Save the Planet,’” Phillips notes. As people have become aware of their environment and their responsibility to keep it safe and clean, nature themed jewelry has become a way in which to visually celebrate the bond shared between people and the planet. The power of fashion jewelry and the statement it can make is nothing new to Phillips and his employees, as their ‘Bullets for Peace’ wholesale jewelry items were a hit when first introduced, and worn by celebrities on the Red Carpet and at awards shows. Wholesale Bullet necklaces are made with a variety of looks, including stainless steel, copper head and silver finishes.

The best news for retailers interested in acquiring these powerful fashion pieces is that they can be purchased for $0.50 to $2.50 wholesale, retailing for more than keystone, between $2.99 and $10. And while the statements will sell themselves, Cool Jewels^® by Phillips International offers multiple POP display options to help in marketing its jewelry. In a previous interview, Marc St. Pierre, director of sales, mentioned, “Display in jewelry is everything,” as the company now offers over 50 instant displays, which typically come free with the purchase. Customers are expected to meet a $200 minimum, but can also expect coupons and closeouts, and if a fan on Facebook, a special offer of the day.

John Chang, president of Import One Trading, emphasizes the importance of selection and the adherence to trends in today’s volatile economy and evolving jewelry industry, saying, “At Import One Trading, retailers will have little trouble finding and purchasing a product they can sell from our expansive selection of 20,000 skus, which includes not only jewelry but other fashion accessories such as handbags, scarves and hats, all of which speak to today’s trends.” Without a doubt, the current trend in the market is nature inspired jewelry, representing Mother Nature through color, materials  and message. And while Import One Trading showcases big, bold and rhinestone laden jewelry on its website, Chang is adamant in emphasizing that this year’s ‘can’t get enough of’ merchandise are fashionable feather inspired pieces. Whether the items resemble feathers or are made with real feathers, it is a must have. “The items featuring feathers are so hot right now that we are looking to feature them on more than jewelry. We are looking to add items like feather handbags and other accessories,” adds Chang.

However, for those customers looking for less ornamental pieces that are still nature inspired, Import One Trading is the one stop shop for retailers catering to today’s fashionistas. Neutral tones have become a favorite when selecting jewelry, but with fall on the way, bold and vibrant colors featured in nature during the autumn months will be the new pallet for jewelry selection. “Neutral tones are always popular,” notes Chang, “but purple and orange colors are expected to be must haves during the fall season.”

Supplying solely to retailers, and primarily independent boutiques and gift shops, Import One Trading requires a $100 minimum to make a purchase on its wholesale site. A majority of the available jewelry can be purchased for less than $10 wholesale and as low as $1.50. The popular feather inspired necklaces are available for $7.50 or $10.50 wholesale. With product updates daily, Import One Trading promises quick response to changing market trends, but impresses retailers most with the potential to make keystone or triple their cost.

Pampered Princess has roots as a trunk based business, but now operates as an online wholesale store. For owner, Sharee Kowalski, her jewelry wholesale business has been two decades in the making. A mother of four, her jewelry business was limited to going out a day or two per week to sell items from the trunk of her car. “I was selling to beauty salons, that’s how I started,” says Kowalski. “The business took off enough to expand. I decided to do a gift show, the Western New York Gift Show here in Rochester, NY.” Soon Kowalski was putting together a showroom, launching a website, and opening a store online, which has quickly become a very big part of the company’s success. Kowalski, however, contributes her success in such a volatile industry to loyalty and quality.

Kowalski remains loyal to those original customers from 20 years ago that made Pampered Princess a possibility, listening and meeting needs, even during the company’s rapid growth.  Customers can count on not only quality service, but also quality items to meet current trends. “What I hear over and over again is that they love my stuff,” she says. “They think it’s different, they think the quality is great, and they do well with it.” Among Pampered Princess’ quality items is a complete line of feather inspired jewelry. “The feathers used for earring, necklace and hair extension designs are cruelty-free feathers that were handpicked based on quality and detail. Each piece is handmade by a local Rochester artisan,” Kowalski adds.

Another unique trend, not nature related, is preference in type of jewelry. “This past year, bracelets have been the hot item at Pampered Princess. Necklaces are always top sellers, but bracelets have become a new favorite,” says Kowalski. Bracelets wholesale for $3 to $9, while necklaces are $4 to $10 wholesale. Retailers can expect to make triple their initial cost. “People are looking for really tiny pieces, while others want big statement pieces. I try to carry a little of everything, to keep everybody happy,” she says. Both Import One Trading and Pampered Princess would agree, its easy to make the customer happy when you have a wide selection and focus on today’s hot trends.

Accessories Palace is no stranger to these successful business tactics. The fashion jewelry and accessory wholesaler boasts 2,500 items in its hair accessory and jewelry categories, including anklets, bracelets, earrings, necklaces, rings and religious jewelry. With 150 to 200 new arrivals each week, and secure shopping cart functionality hosted by WholesaleCentral.com, Accessories Palace’s wholesale site is a convenient one stop shop for a wide array of jewelry supply needs. Indeed, Accessories Palace has just about anything a retailer could want. “Our biggest categories are women’s and teen products, but we also sell high-impulse novelties,” says Craig Weil, president. “Recent statistics show that there are 81 million teenagers in the U.S. driving today’s retail market.” This is why Weil keeps a close eye on teenage and junior market trends, and as other booming wholesalers have found, nature and feather inspired jewelry is in the forefront of today’s fashion. Therefore, when Accessories Palace boasts in its marketing campaigns, “81 million teen shoppers want our merchandise,” the company is telling the truth.

The premium quality fashion jewelry found on Accessories Palace’s wholesale site provides today’s economic-conscious retailer with a good deal. “The items wholesale for $0.50 to $0.60 each, and retail between $1 to $3. This is less than what big box retailers are charging, ensuring better sales and still a decent profit margin,” Weil notes. “The minimum order is only $75, and retailers can mix and match what they need.” Accessories Palace makes a name for itself in the fashion jewelry industry by supplying high impulse items that remain profitable at low retail prices; merchandise that withstands harsh economic conditions.

Sleek Designs Without Fine Jewelry Prices

With fashion jewelry and impulse merchandise taking the jewelry market by storm, traditional lovers and wearers of gold, silver and gemstones might be worried that the sleek styles and designs they once loved have lost their place in the current jewelry market. But Sun Fashion Designs and Teeda both know that with high quality alternatives and strategic pricing, luxurious styles are not forgotten. It is a hard truth for many wholesalers, retailers and consumers that the cost of precious metals is so high. As a result, consumers are looking for alternatives such as high quality, bonded and plated jewelry.

Sun Fashion Designs’ bonding process, utilizing a combination of several different colors of gold, produces a product that radiates and easily passes as a solid gold piece. In fact, manager, Deidre Parker, explains, “A retailer can buy a charm for a manufacturer’s price of $3.00 from us and mark it up dramatically at a $40 price tag, as there is a gap in the market. The only other option is to purchase a real gold charm, perhaps for somewhere around $250 dollars. Consumers, therefore, are more likely to buy our gold and silver plated items.” Using karatbond gold for items such as chains and anti-oxidation baths for silver plated pieces, in combination with brass (no steel or lead), Sun Fashion Designs guarantees a high quality, high detail piece that won’t turn or tarnish.

Precious metal plated pieces aren’t all Sun Fashion Designs has to offer, as many of its pieces deliver high polished looks with medium and larger sized cubic zirconium stones, many times appearing in a micro pave setting style. Among some of Sun Fashion Designs’ top sellers is its 14K Gold Bonded Princess Cut Pendant, for a manufacturer’s price of $4.74, Blue Sapphire Cubic Zirconium Pendant and Earring Set for $12.05, as well as 14K Gold Bonded 2 Heart Pendant with Stones for $4.79. Parker mentions, “The items are very inexpensive, and when the stones are cut and displayed, they are easily passable as real. For instance, the Princess Cut Pendant, I’ve had many customers come back and ask if they have received a real diamond. High polish has become an important criteria. People want sleek and beautiful, but for a lower cost.”

When ordering, Parker advises that although there is no minimum order, wholesalers and independent retailers looking to purchase merchandise should take into consideration shipping costs. “Why order a few items time and time again, only to pay continual and unnecessary shipping costs?” she asks. Also, for retailers looking for an even more economical purchase, Sun Fashion Designs offers pieces with reduced precious metal bonding or plating, allowing for a reduction in price. For instance, you can purchase an eight inch, karatbond gold chain for $4.00 manufacturer’s price, or a product with less gold for $11 a dozen.

AJT Trading, dba Teeda, is a sterling silver jewelry wholesaler that is family owned and operated. And while precious metal prices are on the rise, Teeda continues to service over 15,000 customers, including small retailers, kiosks and swap meets in 40 countries. “The reason for this is because we try to be the last to raise prices and the first to lower prices in this volatile market,” notes Jack Tejavanija, manager. Once under $3 an ounce, sterling silver is now $40 an ounce, but by cutting the middleman or salesman out and selling jewelry online, Teeda is able to maintain lower pricing. Because the company does so much volume internationally, it is able to pass the savings on to customers.

That’s not all Teeda passes on to customers, as the wholesaler makes a strong effort to have the latest trendy items in its catalog and online at all times. “We have thousands of styles,” Tejavanija says, “but we’ve tried to build sales around our staple items like CZ stud earrings, toe rings and more.” A pair of 6mm square cubic zirconium stud earrings wholesales for only $2.37. “We know our retailers can get triple or even five times for that,” Tejavanija says. “It’s not unreasonable to think they’d sell for $10 a pair.” Add to that the fact that the company will ship same-day orders if they arrive by 12 PM PST, and you’ve got a formula for success.

Retailers are requested to fulfill a $100 minimum order, as anything below the $100 minimum receives a $10 shipping surcharge. Retailers are invited to view Teeda’s huge online selection at www.teeda.com. “Every week, each customer is ordering a thousand pairs of earrings and other merchandise,” adds Tejavanija. “For those retailers reading this article who are interested in placing an order with Teeda, enter “IRetailer” online to receive a 5 percent discount off your order. The promotion will expire Dec. 31, 2011.”

The jewelry business isn’t the same as it was 10 years ago, and independently owned jewelry store owners, as well as wholesalers supplying to them, need to respond quickly. The equation for success involves a wide selection of merchandise, quality customer service, and the ability to keep up with and supply today’s hottest trends at the best price possible, as exemplified by the above wholesalers. Whether they have decades in the business or a few short years, this equation ensures a successful future in the jewelry industry.

For more information:
Phillips International, Inc.
717 NW 2nd Street
Hallandale, FL 33009
Tel.: 954-456-5444
Toll Free: 800-432-3636
Fax: 954-456-5501
Email: salesinfo@cooljewels.com

Website: www.cooljewels.com

Import One Trading
4709 Colleyville Blvd. #400
Colleyville, TX 76034
Tel.: 817-605-7007
Fax: 817-605-7020
Email: info@wholesalehandbagjewelry.com
Website: www.wholesalehandbagjewelry.com

Pampered Princess
1151 Titus Avenue 2nd Floor, Ste. 7
Rochester, NY 14617
Tel.: 585-410-5225
Fax: 585-266-6099
Email: shoppamperedprincess@gmail.com
Website: www.shoppamperedprincess.com

Accessories Palace, Inc.
Palms West Industrial Park
585 105th Avenue N., Unit 11
Royal Palm Beach, FL 33411
Tel.: 561-793-5565
Toll Free: 866-725-2234
Fax: 561-793-5562
Email: info@accessoriespalace.com
Website: www.accessoriespalace.com

Sun Fashion Designs
3220 Tower Road
Prescott, AZ 86305
Tel.: 928-499-2447
Toll Free: 800-398-7802
Fax: 928-778-9585
Email: info@sunfashionjewelry.com
Website: www.sunfashionjewelry.com

AJT Trading, dba Teeda
17939 Chatsworth St., Suite 674
Granada Hills, CA 91344
Toll Free: 877-622-3522
Fax: 818-332-4200
Email: info@teeda.com
Website: www.teeda.com

Toy and Novelty Suppliers Keeping Tabs on Trends

“Television advertising helps,” says Jimmy Narine, vice president, indicating that “As Seen on TV” merchandise is always in demand. This includes products like Snuggie and Pillow Pets. Customers keep coming into stores and asking for items they’ve seen on TV, which leads store owners to ask Novelty Poster about them. That’s how the Angry Bird plush toys found their home among the company’s product lines. It first got wind of the trend as more and more people were downloading the well known smartphone and tablet game. “Customers then started calling us, asking if we had the characters available as toys. We made some calls and stocked up with everything we could get. It’s the hottest item we’ve carried in 15 years,” notes Narine.

Keeping up with other trendy products, Novelty Poster has come out with a new plush line called Happy Nappers, a plush stuffed animal and pillow all in one, with interactive housing. Appropriate for ages three and up, “children can use their imagination, sound the doorbell of each critter’s home, take them out and play and return their pet back to its home for a good night’s sleep,” says Narine. Offered in six designs, customers can choose from the ladybug and her bungalow, the cow and its barn, the dragon and castle, as well as a dog, penguin and unicorn.

Soon to be a well recognized “As Seen on TV” item, Novelty Poster requires a minimum order of one case pack for Happy Nappers, which includes six of one animal. Retailers can purchase any design for $12 wholesale and retail for $19.99, as well as add on to their order a POP display valued at $6. And while gift, toy, card and department stores, and online retailers may want to carry the new product, Narine says, “We carry more than 150 different items, so we’re sure to have something for everyone.”

For Emirimage Corporation, keeping up with the latest trends in the RC toy industry means staying on top of technology advances and meeting quality standards. “The interactive characteristic of our toys is important,” notes Emirimage president, Eduardo Perl. Retailers and their end customers are looking to buy cars, boats and in the past few years, helicopters that can perform different kinds of tricks and stunts, using technology that didn’t previously exist. Perl says, “Our best sellers are those with gyroscopic features and video cameras, as well as those that have the capability to shoot fake missiles at a target.” Emirimage’s legwork at tradeshows and exhibitions to find the latest innovations results in the addition of a new product every month between April and August. “We already have 35 new items for our 2011 to 2012 selling season,” says Perl.

Since there is such a wide variety of items offered, wholesale prices cover a broad spectrum, ranging from $8 to $100. Perl reports that many of his buyers are successful in obtaining a 300 percent markup on these prices. There is no fixed dollar minimum order, but buyers must order by the box, which either contain 12 or 24 pieces. “We recommend they order a certain amount, but this is because we are recommending a certain kind of assortment to have a good response from the final customers,” says Perl. “Usually a standard customer is opening with no less than five to ten boxes of different styles, and then might be ordering weekly during the year, maybe five, six, seven boxes on average.”

And while technology attracts novice flyers and pro hobbyists, Perl emphasizes that the company’s focus on quality keeps customers coming back for more. “We have very high standards,” he says. “We use our own trademarks and copyrights, design our own packaging, and of course we take care that all the inner components are of the best quality.” Unlike its competitors, Emirimage follows all consumer protection agency rules, as well ASTM and other regulations.

Beginning in 1984, Galan Enterprises knew it had picked up on a hot trend with its ID card line. Now over two decades later, this novelty item continues to be a popular product with retailers looking for an impulse buy that provides a 300 percent markup. People’s obsessions with characters, cultural icons and celebrities drives them to purchase and accessorize their lives with novelty items such as IDs that carry the image of Betty Boop, Abraham Lincoln, Elvis and more.

Selling for $0.95 wholesale and retailing for $3 to $5, Galan emphasizes the affordability of the ID cards. Speaking to the longevity of the product, he notes, “I have a large number of customers who have been carrying the line for 12 to 15 years, happy with the price, the quality, and always looking forward to new styles.” The IDs, much like a license, are durable, laminated cards. Available in seven categories, including celebrity, political and western figures, retailers can purchase an assortment as long as they meet the minimum order of $100. According to Galan, “I like to work with small minimums, making the product available to any retailer big or small. The main goal is to let them see what a great product and hot item these IDs are, especially since customers will quite often buy more than one.”

Galan Enterprises offers other Hollywood memorabilia and metal signs, which have become a close second in popularity. The IDs, however, have received so much recognition that even big name companies and brands have requested custom-made cards. With only a 300 piece minimum, any customer can order a custom made ID. “All I know is we are going to have one of our best years, and the market says they want more, so we are always adding new designs to our license line,” says Galan.

According to Barbie Jordhoy of TriVesta Linens, today’s hot items don’t have to be new or “As Seen on TV,” but rather they can be a reintroduction of an old time favorite such as the kendama toy. “Right now I only offer kendamas because it is such a popular item with all ages. It has become one of the hottest toys on the market,” Jordhoy adds. And while our 21st Century is enjoying some playtime with this simple and interactive toy, they are also partaking in a piece of history. The kendama is from the 15th Century. “The English and French used to play a similar ball and cup game, and from there the Japanese came out with the toy many years ago,” Jordhoy says. In today’s world of toys with flashing lights, electronics and licensed characters, the kendama stands out with its simple design and creative new way to have fun. The wooden skill toy strengthens hand/eye coordination, balance and reflex. There are endless trick possibilities for both the beginner and the seasoned master. Tricks are done by variations of juggling the ball in the three cups, spiking the ball, and balancing in new creative ways.

TriVesta was first introduced to Kendama in 2006 while touring in Japan. When returning home with the product, everybody’s enthusiasm inspired the wholesaler to sell the line and help introduce people from all over the world to this traditional skill toy, now a hot commodity. “The kendama is growing like wildfire, and the kids do not want just one. Some of them have as many as 59, one teenager told me,” says Jordhoy. Retailers looking to stock their shelves to meet the demand must commit to at least a minimum of 12 kendamas, which can be shipped within 24 to 48 hours of purchase. Wholesaling for $10, retailers can easily make keystone at $20. “All I can say is that the old toys seem to come back around, including the sock monkey, the jack in the box, and now, the kendama,” adds Jordhoy.

Keeping up with the latest trends, whether new inventions or old favorites, have helped some wholesalers in making record sales. Yet the recession affected everyone differently, and for some wholesalers adjusting and maintaining customer friendly price points was, and still is, key in making retailers and their end users happy. Michael Paniccia, VP of Group Sales, would agree. Group Sales is one of the nation’s largest toy and gift distributors, serving all categories of retail stores, including drug, grocery, convenience, Internet, and travel centers, providing quality toys and gifts. “Our mission is to create a partnership between independent retailers and select manufacturers that allows the smaller retailers to be competitive with big box stores,” Paniccia says, and this is done through competitive pricing.

As factories in China have been experiencing great difficulties controlling their costs and production, they have been forced to increase their minimum order requirements. This is virtually eliminating the option of importing for independent retailers. Yet these stores depend on imports to help in providing a greater selection of products. “Group Sales is acting as a conduit that can keep retailers stocked with a competitive and unique selection of products,” notes Paniccia. “We specialize in selling the accounts that either struggle purchasing full containers of product from China, or retailers that do not buy overseas.”

Group Sales’ toys and gifts cover every age from birth through adults, as well as pets. Among the available product lines are NSI toys ranging from $2.95 to $27.95 wholesale, as well as PBS Kids and Kidz Delight, wholesaling $29.50 and below and $34 or less, respectively. “We do extraordinarily well with NSI’s Smithsonian Collection, along with their other crafts such as the Rock Tumble and Pottery Wheel. The Kidz Delight line of preschool products also sells well, as it is not sold in large retail stores, enabling independent retailers to sell it as a unique item with good margins,” mentions Paniccia.

Also focusing on a wide variety of merchandise, low prices and healthy margins is OKK Trading. With over 3,000 items in inventory, the toy importer and wholesaler continues to add to its product lines on a weekly basis. And while the company’s toys end up in the hands of children in pre-school and up, they begin with OKK Trading’s customers: dollar stores, 99 cent stores, discount and toy stores. Most products sell for a suggested retail price of $0.99 to $1.49, but according to William Hung, VP of sales, “We carry a large array of toys over $1 that are still affordable.”

All in all, OKK toys meet a profit margin far above brand name toys. Wholesaling for about half the suggested retail, below $1, OKK’s toys provide profits between 50 and 200 percent, “compared to just 15 to 25 percent for name brands such as Mattel, Hasbro, Fisher-Price or Lego,” notes Hung. If browsing the website, customers are required to register with an email address in order to view wholesale pricing for each individual item. Hung adds, “Sales are wholesale only, with a $500 minimum.” OKK Trading also promotes a five percent discount for new customers ordering online. Hung points out, “Retail customers want to buy toys today at low price points like $9.99, making it necessary to sell to retailers at low prices that will allow for high margins.” But quality is also a key factor in the success of selling toys. OKK Trading boasts on its website, “Buy from us just once, and we guarantee you will be with us for years to come,” backing up the claim with its high quality products and customer service.

Proven successful for toy distributors like OKK Trading, quality is also key when moving product in the novelty market. For Jorge and Mary Guiterrez, co-owners of PatriaPet, the quality of their products is important to both people and pets. Gutierrez, a dog lover from Colombia, wanted to create a product that would celebrate both his love for his dog and his national pride. He formed a business around the sale of collars and leashes decorated with national flags and colors. Gaining the attention of retailers, PatriaPet is supplying to independent pet boutiques and even a small flag shop, but Gutierrez believes his collars and leashes would be a perfect addition to any gift shop’s inventory.

Collars come in three different sizes, large, medium and small, and are available in 24 national designs.  Leashes, offered in four foot and six foot lengths, are also available in the same flag designs as the collars, with the exception of three. “Maybe you may want to celebrate your Italian, Portuguese or Canadian heritage, or perhaps you want to celebrate your dog’s heritage. PatriaPet collars and leashes are a fun way to do so. I know one owner who went to great lengths to get their dog from Germany, and felt a German flag collar was a useful keepsake to speak to the experience,” says Guttierez.

While a starter kit in the form of a counter top display is available, PatriaPet also offers a floor spinner. Made from recycled plastics, the spinner is 60 inches tall and is available with a customized header. Retailers with orders over $375 dollars receive the display for free. “The display speaks to the quality of our products and showcases them in an attention grabbing way,” notes Guttierez. It’s people’s reactions when seeing the product for the first time that make it worthwhile for Jorge and Mary. They know that people may be focused on the unique characteristics of the collars and leashes, but will later be thrilled by the quality and longevity of the product. “The collars are built to withstand wear and tear. Each has a five year guarantee from manufacturing defects, from the day you buy it,” confirms Guttierez.

In the toys and novelties markets, wholesalers have found ways to keep their products moving, and retailers in turn are feeling the demand from consumers. Whether with trends, price points or quality workmanship, it takes strategy and planning to be successful. Following suit with the economic turnaround, toys and novelties have made a strong comeback.

For more information:
Novelty Poster
81 North Forest Ave.
Rockville Centre, NY 11570
Tel.: 516-561-1378
Toll Free: 800-648-4818
Fax: 516-561-3605
Website: www.noveltyposter.com

Emirimage Corporation
5269 NW 161 Street
Hialeah, FL 33014
Tel.: 786-287-1250
Fax: 305-628-3090
Email: sales@emirgroup.com
Website: http://www.emirimage.com

Galan Enterprises, Inc.
Tel.: 800-735-7757
Fax: 602-993-3377
Email: mail@galan.org
Website: www.galan.org

TriVesta Linens, LLC
224 Brown Industrial Pkwy, Ste. 106
Canton, GA 30115
Tel.: 770-345-4766
Fax: 888-856-9225
Email: sales@kendamasite.com
Website: www.kendamasite.com

Group Sales
Toll Free: 877-961-8697
Fax: 513-961-0888
Email: cburtner@groupsalesinc.com, lgoessling@groupsalesinc.com
Website: www.groupsalesinc.com

OKK Trading, Inc.
2721 E 45^th St.
Vernon, CA 90058
Tel.: 323-725-8800
Toll Free: 877-OKK-TOYS
Fax: 323-725-8899
Email: info@okktyos.com
Website: www.okktoys.com

PatriaPet LLC
57 Gould St.
Clifton, NJ 07013
Toll Free: 800-738-6092
Email: service101@patriapet.com
Website: www.patriapetwholesale.com