Email Marketing

Email marketing has now come of age, with an extremely high rate of return, outstanding tracking, reporting, and automated campaigns now available. More businesses should be adding it to their marketing solutions, according to Tim Pacileo, president, of theBoardRoomAdvisors. “Back in the early days, goods and services were marketed exclusively by word of mouth and then by print, initially newspapers that contained advertisements,” he says. “Following newspapers came direct mail and billboards and other forms of print media, then... 

6 Tips to Increase Revenue

Cloud Marketing Labs, a Northfield, NJ firm that assists companies with their marketing efforts, offers six substantial tips to get your marketing program back on track in 2010. Measure everything. Wasteful marketing can be a real drain on a businesses’ budget. Before you start any type of marketing, set up a system in which you can measure the success or failure of each marketing strategy and tactic. Have a good lead generation system. Never in the history of marketing have there been so many ways to attract customers to a website or store... 

Learn From Jewelry Websites

Does your website sell jewelry? Or are you a brick and mortar store looking to grab a bigger share of the market? If you fit either of these descriptions, you need to check out The Jeweler Website Advisory Group (jWAG) at www.jewelerwebsiteag.com. This group, headquartered in Totowa, NJ, is publishing research data about advertising and online marketing techniques related to jewelry stores, and offering training. The website was launched earlier this year, and can be helpful for online and brick and mortar stores. The company, JewelerWebsites.com,... 

Secrets for Small Biz Success

SCORE, Counselors of America’s Small Business Owners, offers 10 tips for small business success in 2010: Grow your customer base. Understand your customer demographics and why they buy your products and services. Win clients over with new and diversified products. Offer multiple price points, and create packages or customizable plans which give your customers greater freedom and flexibility. Expand low budget marketing. Promote your business for free on Twitter, and set up a Facebook fan page. Start a blog and comment on other blogs. Take... 

Capitalizing on the Social Media Revolution

With the social media revolution in full swing in the retail industry, it would appear that Facebook is emerging as one of the most effective ways for companies to reach potential customers. Recent studies have indicated that Facebook is ahead of the pack amongst social networking sites being used by some of the biggest retail chains. The Limited Brands’ Victoria’s Secret is in the lead currently in this department, with 2.8 million fans on its Facebook company page. “Many customers say they really wanted to hear about sales and products,”... 

How Are Web Consumers Making Their Decisions?

Common wisdom in recent years has proven that social networking is an essential element of a company or brand’s online presence and marketing mix. However, as the scope of social networking broadens and becomes more commonplace, the danger exists that consumers can become jaded and less open to its influence. Now more than before, it appears that a strong social networking approach must be just one part of a larger strategy. “The events of the last 18 months have scarred people,” said Richard Edelman, CEO and President of Edelman Public Relations,... 

Location a Factor in Consumer Response to Video Content

When it comes to video content, it’s long been conventional wisdom that mindset can be a determining factor in the consumer’s interaction. For example, if a commercial for a product airs during his favorite TV show, he might be annoyed by it; yet if he is in the market for said product, he might view the same commercial as highly informative. But there are also indications that physical location could be just as much of a determining factor in consumer response. For example, a consumer in a brick-and-mortar store is not likely to view a video... 

Marketing Musts

OXFORD COMMUNICATIONS in central NJ offers five marketing resolutions for 2010 to help brands leverage industry trends and prepare for the consumerism renaissance. “For the past two years, marketing was focused on empathetic messaging and conservative spending, as consumers and businesses weathered an uncertain economic climate together,” says Oxford Communications president, John Martorana. “For 2010, marketers will use optimism and engagement as core messaging platforms to facilitate the return to consumerism.” Oxford’s... 

Get Your Black Belt

YOU MAY NOT want to join your local martial arts establishment to get a black belt, but you should purchase Marketing Guru, Ali Pervez’s new book, “Get Your Black Belt in Marketing.” (Morgan James Publishing NY, December 2009). “The biggest mistake that most business owners are making is assuming that people stop buying in a recession. This is simply not true. Look around you. People are still eating out, buying cars, going on vacation. They are just more skeptical and fearful. Pervez has spent the last five years (nearly... 

Marketing In A Recession

ALL THE NEGATIVITY of today’s world comes swirling into the consumers’ living rooms when they turn on the TV or listen to the radio, and get bombarded with the words, “recession, TARP, unemployment, foreclosures,” and other less than positive descriptors. No wonder small businesses are fearful of their long term viability. But there is one thing small businesses can do to take control of their future. They should increase their marketing efforts. Spend money on marketing, because that is the one thing that will increase your... 

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