Location A Factor In Video

When it comes to video content, it’s long been conventional wisdom that mindset can be a determining factor in the consumer’s interaction. For example, if a commercial for a product airs during his favorite TV show, he might be annoyed by it; yet if he is in the market for said product, he might view the same commercial as highly informative. But there are also indications that physical location could be just as much of a determining factor in consumer response. For example, a consumer in a brick and mortar store is not likely to view... 

Facebook’s Location Feature

Marketers are excited by the recent announcement by social networking giant, Facebook, of an upcoming location based feature. The new feature would allow users to include their location as part of their status updates, and it is already being investigated by corporations and independent retailers alike, as a means to increase brand awareness and drive offline sales. Many companies are already planning location based campaigns to possibly be built around the new Facebook functionality, including the fast food titan, McDonald’s. Marketing firms... 

Retailers Look To Online Channels

Retailers who are planning a multichannel marketing and sales strategy will have a leg up on the competition, according to several recent research reports. As shoppers continue to research and buy products online and via smartphone style devices, retailers will find it increasingly profitable to reach customers through non-traditional channels. During a period of slow growth and contraction in the general economy, electronic sales have continued to increase faster. In March, technology and market intelligence company, Forrester Research, predicted... 

Shipping Solutions From LSC

As prices plummet and soar at the gas pump, calculating and managing shipping costs can be a real drain on a retailer’s business. There’s no getting around the need to move goods from sellers to buyers, but the costs involved (from researching many shipping rates to grappling with big carriers who give good rates to bigger companies than yours) can really eat into an independent retailer’s time and profits. A new company, Lower Shipping Cost Technologies, started up just this year in order to offer a well tested tool to new customers... 

Knowing What Your Customers Want

One of the most reliable methods for retailers to gain an understanding of consumer tastes is tracking the spending habits of customers. This is especially true of online retailers, many of whom are able to directly follow exactly how visitors interact with their sites. They can see when visits took place, what was clicked, what was purchased, how much time and money was spent, and much more. They also record the choices that indicate the particular preferences of each customer, which enables them to make customized product recommendations. Many... 

The Value of Email Marketing

There is currently a shift happening in the way companies view email as a tool for merchandise marketing campaigns. Fast, responsive and measurable, email marketing allows for the same targeting at a significantly lower cost than using traditional mail. Email encourages quick response, and helps build loyalty and trust in a brand. Buyers also appreciate how it allows them some control over the frequency and content. As with any kind of marketing, targeting the right people at the right time is essential, and email makes it easier to strategize... 

Moms Turn to Web

About 85 percent of online moms say having a baby changed their purchasing habits, according to the, “21st Century Mom,” report, a study published by BabyCenter, an online community for expectant and new moms, according to eMarketer, New York, NY, a firm providing digital intelligence to help business people make better decisions. Mothers control an estimated 80 percent of all household spending, or $1.7 trillion a year, and retailers must understand how women’s shopping behaviors change when they have children. “Moms rely... 

Online Storefront Solutions

The Intersoft Group helps independent retailers and distributors avoid the pitfalls that can befall so many when trying to go online with sales. As an alternative to companies without the experience, using software that the client can control, the Intersoft Group provides them with a seasoned partner, and has been doing so since the 1990s. Intersoft does all the work–but the clients also get to own the license to their own online store. “You’re going to invest a tremendous amount of time and effort into this system, so rather... 

Brands Jump on Facebook’s Upcoming Location Feature

Marketers are excited by the recent announcement by social networking giant Facebook of an upcoming location-based feature. The new feature would allow users to include their location as part of their status updates, and it is already being investigated by corporations and independent retailers alike as a means to increase brand awareness and drive offline sales. Many companies are already planning location-based campaigns to possibly be built around the new Facebook functionality, including most notably the fast food titan McDonald’s. Marketing... 

Twitter Introduces “Promoted Tweets”

Marketing via the popular social networking service Twitter comes with a bit of a caveat. The problem has been that the very nature of Twitter’s ongoing feed means that any individual tweet only remains at or near the top of a user’s page for a relatively brief amount of time, depending on how many other users they follow. Twitter may be a great tool for short-term and last-minute marketing, but so far it’s been a challenge to create any sense of permanence to the messaging. But that may be changing now, with the announcement... 

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