The Wisdom of the Webroom

The Wisdom of the Webroom

By Pat Dermody "Drive them to retail” is a marketing mantra as old as the marketplace, and it's back. It appeared for a while that online purchases would continue to erode brick-and-mortar traffic. Showrooming represented a detour from the traditional purchase path, as consumers began to browse for items at stores, and fulfill the purchase online for fractional discounts; an idea driven by cold ... [Read more]

5 Budget Tips For Trade Show Success

5 Budget Tips For Trade Show Success

Trade shows are the ideal venue to meet new and existing suppliers, conduct business meetings, network and investigate new products. However, in order to make your trade show experience an investment for your business, consider these five budget tips for success. 1. Plan your stay The more preparation you put into planning your trade show visit can mean less money spent. Do you need to fly? Are ... [Read more]

What Retailers Need to Know About EMV Cards

What Retailers Need to Know About EMV Cards

By Mike English If you’re not totally clear on EMV, you’re not alone. Developed over twenty years ago, EMV is the standard overseas.  However, many U.S. small business owners aren’t familiar with the technology, and even fewer know that a deadline is set for migrating to an EMV based system.  EMV stands for Europay, MasterCard, and Visa, and is a technical standard initiated by major ... [Read more]

3 Hot C-Store Categories Experiencing Growth

Cstore market

By Joel Goldstein As a retailer, it is up to you to find the hottest new products, and provide those products to your customers before anyone else can. Today, there are approximately 150,000 convenience stores in operation. 63 percent of those convenience stores are independently owned, while the remaining are chain store operations. In a recent study, the average age of a c-store customer is ... [Read more]

Big Email Marketing on a Small Business Budget

Big Email Marketing on a Small Business Budget

By Justin Hotard Small and medium-sized firms understand the importance of marketing in helping to grow their businesses. Catering to today’s tech-savvy consumer requires small merchants to respond to this need with technology.  Fortunately, today’s POS systems have built-in features that simplify marketing efforts, and minimize the need for exhaustive research and third party tools. In ... [Read more]

Back to School Shopping in the Omni-Channel Era

5 Tips to Attract Back-to-School Shoppers

By Rodney Mason Back-to-school shopping is much different from what it was even a few years ago. Shoppers now have real-time dynamic information in hand, and are making shopping decisions faster. Many retailers are trying to keep up with the frenetic pace of today’s shopper, and struggling with how to execute effective promotional and pricing strategies across the myriad channels consumers use. ... [Read more]

Gift Cards Raise Retail Revenue

Gift Cards Raise Retail Revenue

By Mary Donovan Americans love giving and receiving gift cards. They are always in demand, and present retailers with significant incremental sales opportunities, as consumers report spending more when both purchasing and redeeming gift cards. According to a biannual consumer survey of 1,100 US consumers by the Retail Gift Card Association (RGCA), convenience and choice make gift cards extremely ... [Read more]

Why Retailers Need to Integrate into Mobile

Why Retailers Need to Integrate into Mobile

By Eric Leuenberger ComScore reported in 2012 that the number of mobile users accessing the Internet would surpass traditional desktop users by the end of 2014. In fact, ComScore reports this occurred for the first time in the first month of this year. In January 2014, users accessing the Internet via a mobile device exceeded those who accessed through a desktop computer. Driven by the desire ... [Read more]

Convenience: A Look at the C-Store Market

Convenience: A Look at the C-Store Market

As competition in retail intensifies, the future of the convenience store bottom line is coming into focus: food. Experts and industry advocates say that after decades of selling packaged foods, candy, and maybe the occasional roller hot dog or nacho tray, convenience stores are rapidly breaking new ground in the food service business. They are adding deli counters, salad bars, and even haute ... [Read more]

Asia America Show Attracts Sellers From Around the World

ASIA AMERICA Wholesale Show April 8-10

Now in its fifth year, the Asia America Wholesale Show has hit on the perfect formula for a regional trade show. According to Asia America President, Michael Finocchiaro, the show specializes in bringing diverse sellers from around the world together with buyers from South Florida, Central and South America, and the Caribbean, featuring a complete range of high-quality merchandise at good prices. ... [Read more]