Retail Price and Promotion Imperatives for 2017

Retail Price

Let’s face it – the retail industry is not known for its early adopter behavior in technology. The dizzying pace of change in retail today can leave retailers feeling as if the sands are shifting so rapidly that they must sprint just to keep up, much less take a proactive stance. [Read more]

Insider Secret: OFFPRICE

Offprice

Does your store carry apparel? If so, then you may want to sit up and take notice of the off-price sector in retail. [Read more]

Digital Marketing Trends to Boost Your Business in 2017

Digital Tips

It goes without saying that in 2017 every business needs a strong online presence. Still, if everyone has it, it’s like no one has it. In the sea of generic online ads, you need something that will make you stand out. This ‘something’ is a proper digital marketing strategy. [Read more]

What will Blockchain Mean for Retail?

Blockchain

Blockchain is a digital ledger. It’s a distributed database that allows trustworthy and permanent record keeping. Each record, or block, is timestamped and links back to a previous block. [Read more]

Winners Announced: New England Made Giftware & Specialty Food Show

24April2017_LE_NEM-logo

In a recent announcement, The New England Made Giftware & Specialty Food Show (NEM) named the winners of their Spring 2017 Best New Products awards in both Giftware and Specialty Foods categories. [Read more]

Study Uncovers Smartphones’ Influence on Retail Shopping

Smartphone influence

Consumers today are rarely without their smartphones throughout the day, even in-store. With an increasing number of sales coming from mobile, the need for an omnichannel strategy that reaches consumers and builds relationships is becoming a necessity for retailers of all sizes. [Read more]

Worry Free Financial Services: B2B CFO®

Finance

Independent retailers and online merchants have one big thing in common: as small business owners, you need to watch the bottom line. [Read more]

Security On A Budget: What Can You Do?

04April2017_AR_Alex-Reichmann_th

Shoplifting, employee theft, suppliers and contractor thefts — all these are among the major threats retail stores have to battle each day. [Read more]

Brand Identity for Small Business

07April2017_MB-branding_th

On the very surface, branding is thought of as marking your products with an icon or signature. However, creating an effective brand identity goes well beyond a logo. [Read more]

How Email Reactivation Can Work for You

Email Reactivation

As a small business owner, you work hard to build up a list of email addresses from your customers so that you can reach out to them with news, sales info, and promotions to draw them back into your store. [Read more]

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