ShopKeep $500,000 Holiday Giveaway

ShopKeep.com is tacking on an extra month onto their “Race to 1 Million” promotion, giving away an additional $500k worth of product to help businesses prepare for the holiday season. [Read more]

How Small Businesses Can Easily Use Innovations in Ecommerce to Grow

Mobile e-commerce

With increasing competition from online stores and the opportunity to participate in the projected $1 trillion online ecommerce market, it is vital for owners of traditional brick-and-mortar stores to expand their digital reach. Small businesses that ignore this trend will quickly lose market share to bigger competitors. [Read more]

Social Media: An Online Window Shopping Experience

Social Media: An Online Window Shopping Experience

In today’s increasingly digital world, it’s important for online retailers to leverage social media and develop a memorable online “window” shopping experience. One common misconception among retailers is that money can’t be made directly through social platforms, but there is indeed potential for a clear stream of revenue driven by branded, strategic and innovative social media activity. [Read more]

4 Tips For Successful Local & Handcrafted Sales

4 Tips For Successful Local & Handcrafted Sales

It’s no secret that in our busy 21st century world, there’s a growing trend toward handcrafted, local, and American made goods. In an era where so much is mass-produced overseas and the latest gadgets come out every six months, people increasingly want to experience more authenticity in what they carry, wear, and bring into their homes. As a retailer, there’s nothing like the reward of supporting small-scale makers, enabling them to follow their passions by connecting them with new customers. [Read more]

The Expert Impact: Educated Sales Associates Sell More

Redefining Mobile POS with Consumer Experience

Ask anyone: “Do more knowledgeable, experienced, passionate people create better buying experiences?” The inevitable answer: “Of course!” Successful brands and retailers know that engaged and knowledgeable sales associates are a key part of competing in today’s retail environment. [Read more]

Candy Retailers: Staying One Step Ahead with Effective Marketing

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Candy retailers are discovering that using the Internet to market their wide selection of candies and products in their stores is helping to increase their profits at a rate like never before. Candy retailers have evolved into diverse businesses that sell everything from your classic lollipops to artisanal creations. There are countless media outlets that can be used as a resource and this makes business only sweeter. [Read more]

Getting it Right: Kiosk and Cart Retailing

You are here: Home / Uncategorized / Getting it Right: Kiosk and Cart Retailing Getting it Right: Kiosk and Cart Retailing

To sum kiosk and cart success up in a word, it would be “focus.” While it seems like having easy access to foot traffic would be a huge advantage, running a successful kiosk is a discipline that begins long before the first product is offered for sale. Kiosk owners who are focused in their design, marketing, and product selection stand the best chance of success. Those who are relaxed, thinking that just being in a busy mall environment and offering a bunch of loosely connected “popular” products will guarantee sales, risk failure. [Read more]

Reeling in Profit at Campground Stores

Reeling in Profit at Campground Stores

Campground stores can be like fishing in a barrel. You have a campground full of people with nowhere else to spend their money so start reeling them in! You may be thinking “there’s a big box store just down the street so there is no use for me to sell anything.” [Read more]

Shoppers Prefer Gift Cards

More than Two Thirds of Shoppers Will Buy Gift Cards This Season

There is a lot of talk these days about switching to virtual, digital and mobile payments. We hear every day about how soon we’ll be paying for holiday shopping sprees with our phones instead of our wallets and plastic gift cards. However, you probably didn’t know that the vast majority of Americans still prefer physical gift cards to electronic ones. [Read more]

Preparing for Holiday Gift & Card Selling Season

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The holidays can be an incredibly stressful time for independent retailers. They can also be busy and profitable if your shop sells greeting cards and gifts, but you need to have a clear sales strategy to make the most of this unique selling season. Retailers need a plan that will not only create a profitable Christmas and holiday season, but also set the foundation for the New Year ahead. [Read more]