Impulse at NY NOW Launches August 2014

Impulse at NY NOW Launches August 2014

Independent Retailer recently spoke with Brady Kimball, marketing & special events manager at Emerald Expositions about the launch of Impulse at NY NOW. The show will be held Saturday, August 16 through Tuesday, August 19 at the Passenger Ship Terminal’s Pier 94 in New York City. This trade event will allow buyers exclusive access to countless suppliers of impulse and point-of-purchase gifts ... [Read more]

Above and Beyond with Pinterest

Above and Beyond with Your Pinterest Boards

By Kelley Sloyer Your Pinterest page is filled with full and engaging boards, you have a nice following and you get daily repins. The hardest part for Pinterest beginners is over. But now what? Take your page to the next level with these quick and easy tips. Create a group board As you know, customer engagement is one of the big keys to success for your business. But coming up with new ways to ... [Read more]

5 Ways to Turn Excess Inventory Into a Marketing Opportunity

Supplement Sales with Liquidation Merchandise

By Nathania Stambouli Every retailer has dealt with excess inventory in some capacity. You know, that purchase you were excited about, but your customers didn’t feel was a good deal? The one that has been sitting on the shelf getting price reduction after price reduction, but just isn’t moving?  Many retailers walk away from such purchases and consider them a loss, but they don’t have to. ... [Read more]

Shifting Behaviors in Back to School Shopping

Shifting Behaviors in Back to School Shopping

By John Gregory Retailers are in full back-to-school mode, and with good reason. More than 50 million students will be going back to school this year, and many will need school supplies, clothes and other items that will be purchased during the summer shopping season. This typically runs from Memorial Day to Labor Day, making it the second busiest shopping event of the year. You can expect this ... [Read more]

Style & Beauty Trends at ASD Las Vegas

ASD to Host New TV Show The Big Pitch With Kevin Harrington

The ASD Las Vegas Style & Beauty Show, taking place August 3-6 is one of the largest fashion accessories shows in the USA. The segment is located in the Central Hall of the Las Vegas Convention Center and showcases over 750 companies exhibiting across 200,000 net square feet. Independent Retailer spoke with Darnell Botts, Show Director, Style & Beauty/Jewelry, on what buyers can expect to ... [Read more]

Top Do’s & Don’ts of Going Digital

Top Do’s & Don’ts of Going Digital

By Lance Brown For small independent retailers with less than 10 employees, going digital often ranks low on the priority list, but in today’s always-on world, businesses that don’t take steps to improve their digital footprint are losing out on opportunities to grow and compete more effectively. Going digital can be a daunting task. In fact, our recent study found that seven in 10 say time ... [Read more]

Cave Gift Shop Buyers Purchase Treasures

Cave Gift Shops

There are cave gift shops from California to New Hampshire, with yearly attendance ranging from a couple of thousand people to hundreds of thousands. Some cave gift shops have a handful of items for sale, and others have huge gift shops filled with thousands of items. Cave gift shops also differ because of their location. One may be right outside a major city, while another is hours away from the ... [Read more]

How to Utilize Vendors When Marketing Products

How To Utilize Your Vendors When Marketing Products

By Cody Grandadam As retailers gear up for the busy fourth quarter and holiday season, many are looking to find that next big thing or great deal. In fact, that is why many retailers are attending the ever so popular and growing ASD Show. However, once you find that great deal or your best product in years you need to implement a good, strong marketing plan, which could be expensive. Luckily, it ... [Read more]

Redefining Mobile POS with Consumer Experience

Redefining Mobile POS with Consumer Experience

By Justin Hotard Small merchants have always excelled at driving exceptional customer experiences with a smile and a handshake. Today’s Point of Sale (POS) technology is evolving rapidly with built in consumer experience (Cx) tools that enable small merchants to compete with large retailers with all new ways to reach more customers and connect with them when and how they want.  Today’s ... [Read more]

Men’s Skin Care Industry Booming

Men’s Skin Care Industry Booming

By Jesse Witham Annual sales for men’s grooming products reached $3 billion in 2012, and are projected to grow to $6.1 billion by 2017. For the first time in history, men spent more cash on male-specific toiletries in 2013 than on shaving products. Retailers big and small are taking notice, and are betting big that the trend will only continue to grow. “Men’s Grooming Zone” The ... [Read more]