Norton Shows Offer Personal Touch

For 27 years, Norton's Apparel, Jewelry, and Gift Market has been all about the personal touch. That is sure to be the case once again June 7-9, when the all-season wholesale market returns to its home base, the Gatlinburg Convention Center. "So many of our exhibitors tell us we are their favorite show, and they feel like they are part of the Norton family," says Nikke Norton, sole proprietor of ... [Read more]

New York Toy Fair: Top Trends In 2014

New York Toy Fair: Top Trends In 2014

By Adrienne Appell Anyone who has been to the American International Toy Fair in New York City will agree that opening day is a lot like Christmas morning, with many exciting things to see. This year’s show certainly did not disappoint. Hundreds of thousands of amazing new toys, games and youth entertainment products from more than 1,150 companies filled a record breaking 414,060 net square ... [Read more]

The Value Of Selling American Handmade

The Value Of Selling American Handmade

By Karen Hohler Buying and selling American handmade items can make your retail business stronger, and expand your customer base. Drawing new people into your store becomes easier when carrying exclusive and unusual products that customers can’t find elsewhere. Not only does this help build your reputation as being a unique destination to shop, but it also strengthens your community and the ... [Read more]

Characteristics of Good Product Pages

Characteristics of Good Product Pages

By Eric Leuenberger The product page is one of the most important pages on an ecommerce site, and a place to display new items. Unlike brick and mortar stores which naturally possess a hold on the customer, due in part to the time it would take to leave and seek a similar or same product at another store, buyers online can move from store to store in just a few seconds. What might take one ... [Read more]

Hashtags Explained

hashtags explained

By Kelley Sloyer The hashtag has evolved from a Twitter-only feature to having total social media domination. Social networks like Facebook, Pinterest and Instagram now have their own hashtag feature. So how do you know if you are using a hashtag to its fullest potential, especially if you do not know what it is? Read on to learn how to optimize hashtags for your independent retail store. What ... [Read more]

A Real Solution for Internet Outages

A Real Solution for Internet Outages

By Jeremy Thielen Your day as a retailer starts like any other; you tidy up the store, open to a bright shiny day, and happily begin selling your products to a loyal following. When, just a few hours in, a customer is standing at the point of sale prepared to make a sizable purchase. However this time something is different: you swipe their card and nothing happens. You try to connect to a ... [Read more]

How Amazon Helps Online Retailers Build Business

How Amazon Helps Online Retailers Build Business

By Gina DeFrank Selling online can be a lucrative business, and can assist retailers in taking their companies to the next level. One of the most crucial pieces of the online retail puzzle is ensuring that customers receive their orders efficiently, and on time. Having this part of the process run smoothly is vital to establishing credibility as an online merchant, as well as building customer ... [Read more]

Supplement Sales with Liquidation Merchandise

Supplement Sales with Liquidation Merchandise

By Nathania Stambouli With the rapid rise of bargain shopping and the proliferation of ecommerce and coupon sites like Amazon and Groupon Goods, consumers’ shopping behavior has changed dramatically over the past several years. Shoppers are now increasingly focused on getting the best possible deals on the highest quality name brand items. Independent retailers used to be able to fill their ... [Read more]

Catalogs Shrink After USPS Hike

Catalogs Shrink After USPS Hike

By Del Williams With the USPS enacting a 5.9 percent increase across all mailing types, the largest rate hike for print mailings since 2007, catalog mailers are being forced to consider new strategies. Rather than dramatically reducing circulation and frequency, or jumping to less established online marketing channels, one option that’s attracting renewed interest is the “Mini Slim ... [Read more]

How to Protect Against a Data Breach

How to Protect Against a Data Breach

By Luis Orbegoso In recent months, a combined 41 million customer credit and debit cards were compromised, due to a string of cyber-attacks on two high-profile corporate chain stores. As a small business owner, your footprint may be smaller than a mass-market retailer, but you are subjecting yourself to a huge risk if you are not making data protection a top priority. Although it may seem like a ... [Read more]