7 Ways to Make Your Product More Competitive When You Can’t Budge on Price

jenna-cyprus

Everything in business comes down to transactions, so to beat the competition, all you have to do is offer a more valuable or appealing transaction than your competitors. [Read more]

Connecting with Customers in 2017

Lisbeth Calandrino

If you’ve been in the retail business for a while, some days you’re not sure where to start. It wasn’t long ago that it was easy to keep up with your customers; they were either reading the newspaper or watching television. [Read more]

What Do Moms Want? Gift Cards!

Mothers Day

Mother’s Day comes but once a year. Friends and family gather together to celebrate the mothers, grandmothers, partners and expectant mothers in their lives. [Read more]

Go For The Gold with Email Marketing

Email Marketing

It’s only an illusion that the grass is greener on the other side of the fence. Relationship building is key to the success of any business, and the relationships you need to focus on are the ones you already have. [Read more]

Slide into Spring with St. Patrick’s Day Sales

St. Patrick's

According to the National Retail Federation, consumers plan to spend over four billion dollars on St. Patrick’s Day, with adults 25 – 44 years old spending over $40 each. [Read more]

Creating a Winning Sales Team

Winning Team

For many small businesses, the main priority is getting customers in the door. Marketing your brand, your products, and building a presence in your community is no easy feat for small businesses. [Read more]

Why Individual Incentive Programs Don’t Work

Incentive Programs

A few months ago, I was shopping at a large retailer for a Christmas gift for my wife. My daughter and I talked to one sales associate briefly and she showed us an item we were interested in. [Read more]

2017 Retail Resolutions: Better Mobile, Better Management

Retail Resolutions

Faster than Black Friday shoppers to the sales rack, 2017 is upon us, and you’ve likely got an eye on things you can improve in the year ahead. [Read more]

Innovative Tips to Increase Sales For Valentine’s Day

Increase V Day Sales

Independent retailers have a huge advantage over big-box retailers when it comes to holidays like Valentine’s Day. [Read more]

Can You Negotiate Free Rent?

Negotiating

As we explain in our new book, Negotiating Commercial Leases & Renewals FOR DUMMIES, free rent is just one negotiable factor in a commercial lease. [Read more]

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