The Emotional Journey of a Shopping Trip

Emotional Journey

Worries continue to exist about the future of brick-and-mortar stores thanks to the rise of online shopping.




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A Retailer’s Guide to Instagram

Katy A

Instagram has become a game-changer for many retail businesses. It provides a wealth of opportunities to creatively personalize shopping experiences for customers.




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The Retail Advantage

Teamuniformorders

Traditional retailers struggling to stay afloat amidst intense competition and more innovative online shops have a bigger advantage and more opportunities for growth than they may realize.




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Curation Nation: Benefits of Smart In-Store Presentation

store presentation

To maximize brick and mortar sales, utilize curation to your benefit. As a small business you have the advantage over bigger stores for a more personal relationship with your customers.




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Selling for the Ages: Generational Consumer Insights

selling for all ages

Savvy retailers know there is no such thing as one-size-fits-all marketing. Consumers vary by location, education, lifestyle, interests, occupation, age, and more. In other words, shoppers come in all shapes and sizes.




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Macy’s Overhauling Rewards Program: Will it Work?

Loyalty

Macy’s® recently introduced a new loyalty program in hopes of boosting sales and winning back straying shoppers. The new program focuses on giving their most loyal shoppers the best rewards.




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The Holidays are Coming: How to Hire the Best Seasonal Employees

holiday

The holidays are around the corner. Time to staff-up and add part-time, hourly workers.




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How to Avoid A Popup Fail

pop ups

Pop-ups are known to be excellent catalysts for boosting business and bumping sales, especially during a lull.




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Planning for Small Business Saturday

Small Business Saturday

Small Business Saturday always takes place the Saturday following Thanksgiving — after Black Friday and before Cyber Monday.




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Crushing on Valentine’s Day Sales

Valentine's packages

Valentine’s Day is a day for expressing love for someone by showering him or her with presents and goodies. This means a lot of business and preparation for retailers




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