Secrets for Small Biz Success

SCORE, Counselors of America’s Small Business Owners, offers 10 tips for small business success in 2010: Grow your customer base. Understand your customer demographics and why they buy your products and services. Win clients over with new and diversified products. Offer multiple price points, and create packages or customizable plans which give your customers greater […]



Web School For Retail

Aspiring retail industry professionals have the availability of a new applied certificate program, designed to advance their careers at Drexel University’s Goodwin College, in conjunction with Drexel’s Westphal College of Media Arts and Design in Philadelphia. It is a six course, 18 to 20 credit program. The schedule is flexible, to enable the working professional […]



Recycled Movie Handbags

The first thing customers do when they see recycled movie film handbags is smile and say something like, “OMG,” or, “I can’t believe it,” or, “Wow, I know someone who this bag would be perfect for!” Then they spend at least several minutes, and often longer, trying to figure out what movies they recognize in […]



10 Management Tips

Sir Terry Leahy, CEO of Tesco, Britain’s largest supermarket chain, offered ten management lessons, recently at the National Retail Federation’s (NRF) Annual Conference in New York. They are: Find the truth. Don’t just rely on research or past experience. Find out where your company stands now by talking directly to the customer. They will be […]



Compliance with ERISA

ACCORDING TO a recent study by ERISA Pros, LLC, the majority of U.S. employers with 100 or more employees do not comply with the ERISA requirement to file an annual Form 5500 for their health & welfare benefit plans. U.S. Census Bureau reports show that there are about 110,000 employers that employ 100 or more […]



Trends to Test CEOs

The second decade of the new century promises to be a turbulent one for corporate CEOs, according to Arlington, VA, management consultants, Healthy Companies International. “The challenges confronting top executives will only multiply and intensify,” says Stephen Parker, chief commercial officer of Healthy Companies, which for 20 years has maintained a continuing dialogue with 300 […]



Capitalizing on the Social Media Revolution

Victoria's

Facebook is ahead of the pack amongst sites being used by some of the biggest retail chains. The Limited Brands’ Victoria’s Secret is in the lead.




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How Are Web Consumers Making Their Decisions?

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Now more than before, it appears that a strong social networking approach must be just one part of a larger strategy.




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Study Discovers Holiday Web Shopping Negatively Impacted by Poor Site Performance

Frustrated shopper

Is it possible that heavy traffic to your website could have a damaging effect on your business? That’s exactly the scenario posited by a new study.




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Location a Factor in Consumer Response to Video Content

Video

There are indications that physical location could be a major determining factor in consumer interaction.




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