Successful Omnichannel Means Focusing on the Customer

doing omnichannel

Omnichannel is the buzzword of the moment in retail circles, and with good reason. [Read more]

5 Ways a Blog Connects Customers to Your Brand

Blogging

Blogging is a huge part of business in today’s world. Every business needs a blog for countless reasons, but chief of them all is for connecting customers to your brand. [Read more]

Increase Sales with Engaging Product Descriptions

Increase Sales

For any online seller, product descriptions can either boost or cripple sales. [Read more]

Consumers Rank Top eCommerce Web Sites

aspectiva

Aspectiva, a technology company specializing in online analysis for retailers, used artificial intelligence tools to conduct a survey of over 75,000 opinions on more than 40 ecommerce sites to develop a report on the state of online shopping. [Read more]

Mobile Marketing: What to Watch in 2017

mobile marketing

Mobile marketing has had an enormous impact on how brands interact with marketers in 2016. [Read more]

5 Simple Steps to Increase Your Adwords Campaign Success

Adwords Campaign

Google AdWords can be a valuable tool for your business. Google AdWords results appear to the top or side of natural search results, and often blend in so well that customers aren’t aware they are paid results. [Read more]

Mounting Pressure for Online Tax Reform

Online Tax

State governments are applying pressure on Congress to restructure online sales tax. Currently, online sales tax follows the same guidelines as mail, catalog, and phone retail orders. [Read more]

Coupon Codes Add Cheer to Holiday Campaigns

coupon codes

Coupon codes are a very handy tool to attract new and repeat customers. [Read more]

Retail Analytics Bridging Online and Offline

Retail Analytics

Offline and online have reached a point where they need to connect to create the seamless shopping experience consumers are demanding. [Read more]

Use Social Media to Increase Your Bottom Line

Social Media Repetition

Eighty-six percent of social media users follow businesses. Instinct would tell us that users follow brands for promotions and discounts. However, in reality the relationship is much deeper.
[Read more]

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