LinkedIn Can Help You Grow Your Business

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LinkedIn is an important social networking tool that allows you to drill down to target specific groups or individuals. When used correctly, you can open doors to expand your network with people who are likely to buy your product or service. The 2013 Sales and LinkedIn Study, which interviewed nearly 3,100 business owners, consultants and […]

Video For Your Website: Tactics to Build Online Sales

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By Darcie King Ten years ago, it was rare for online wholesalers and retailers to have video on their websites, and those that did incorporate it into their online marketing plans were considered innovative. Now, if you ask a room full of business owners if they have video on their websites, at least half will […]

Google Feeds Your Appetite for Success

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By Eric Leuenberger When it comes to the recipe for Internet sales success, brand and product exposure are key ingredients, and organic search engine optimization (SEO) and pay per click (PPC) are just two ways of gaining publicity. A third, often overlooked, option for product awareness is the use of shopping comparison sites, such as […]

Guide to Product Listing Ads

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By Eric Leuenberger Google Product Listing Ads are a type of advertising that follows the pay-per-click (PPC) model. This kind of promotion, however, presents a greater opportunity than a typical text-only ad, which was long the cornerstone of PPC advertising. With Product Listing Ads, businesses can include rich product details, including merchant name, product images, […]

Jump-Start Your Social Media Strategy

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Social media are the go-to tools for galvanizing marketing efforts for businesses big and small. Set your retail store’s social marketing efforts on the right track with the following advice. [Read more]

How to Set Up a PPC Campaign (Part Two)

Jay Wilner PPC Campaign

Here are a few tips to help independent retailers manage and optimize PPC campaigns. [Read more]

Facebook Trifecta [Podcast] [Infographic]

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SnapRetail’s guidelines for retailers looking to be resources for their customers as well as to get more engagement on their pages. [Read more]

Facebook Introducing New Tracking Tool

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Tool will allow online retailers to track purchases by members of the social network who have viewed their ads. [Read more]

Facebook’s Secret Strength in Offline Retail

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A recent study is the first to demonstrate the extent to which social media can affect real world behaviors. [Read more]

Inside Quick Response Codes

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Their efficiency was harnessed to help track vehicle parts during the manufacturing process, but has now spread across every industry as a savvy square for sharp consumers. [Read more]

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