5 Tips to Attract Back-to-School Shoppers

5 Tips to Attract Back-to-School Shoppers

Back-to-school promotions are well underway at major retailers, but there is still ample opportunity for small and midsize merchants to succeed in this competitive market. The key is to find ways to stand out from the big guys. Now is the time for online sellers to optimize their eCommerce sites to attract shoppers and increase sales.




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Mobile Technology: A Must for Business

05Aug13_gm-1

By Ben T. Smith IV and Seema Sud As more people turn to mobile, they are increasingly browsing products and looking up local businesses on these devices. According to a 2012 Wanderful Media survey conducted by Dimensional Research, laptop computers, at 77 percent, are at the top of the list of devices participants use to […]



Turnkey Solutions For Ecommerce Success

mikeauger

The term “turnkey” is often used in the technology industry to describe pre-built computer packages in which everything needed to perform a certain task, such as recurring billing and shipping, is sold as a bundle. Such packages for ecommerce often integrate many applications to help develop a website with ready-made solutions and configurations to sell […]



Capture Abandoned Carts for Maximum Profit

03Jul13_el-1

Recovering abandoned shopping carts is a critical element of any successful ecommerce business strategy. Traditionally, the only way to recover an abandoned cart was to contact a customer using information provided during the checkout process, such as an email address. This is a great option, and it does work if the customer has gotten to […]



5 Strategies For Holiday Sales

09Jun13_MA-1

With summer finally here in many parts of the country, you might balk at the idea of planning ahead for holiday sales. Believe it or not, you must gear up for the big season now, to ensure your online store has maximum impact during the key buying months ahead. To engage and prepare shoppers, retailers […]



Traffic Wars: Win Qualified Buyers

08Jun13_EL-1

Website traffic can be separated into different segments. At the most basic level, there are two types, qualified and unqualified traffic, and variations between the two will determine whether or not sales are achieved. An example of unqualified traffic is a wholesale jewelry supplier whose website mainly attracts consumers who are not qualified to buy […]



The Anatomy of the Perfect Email Newsletter

32May13_JM-1

By Jessica Moretti Consumers are under a constant barrage of advertisements and promotions, making it increasingly difficult to capture their attention. In a world full of noise, a good way to stand out from the crowd is to send a message that isn’t focused on selling, but instead works to nurture the relationship with your […]



A/B Testing with Google Content Experiments

Any online retailer who is serious about increasing sales knows that ongoing testing of design elements is essential. There are many ways to achieve this, including custom coded, paid and free solutions. In the past, one of the better free options was Google’s Website Optimizer (GWO). However, in August of 2012, Google discontinued GWO and […]



Six Strategies to Make Your Website a Shopper Magnet

webstrat

By Pam Neely In the online world, your sales competition is just a click away. What’s worse is that your shopper is impatient, and you have but seven seconds to convince him or her that your website is different from all the rest. Despite these challenges, there are several simple things you can do to […]



LinkedIn Can Help You Grow Your Business

linked

LinkedIn is an important social networking tool that allows you to drill down to target specific groups or individuals. When used correctly, you can open doors to expand your network with people who are likely to buy your product or service. The 2013 Sales and LinkedIn Study, which interviewed nearly 3,100 business owners, consultants and […]



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