Characteristics of Good Product Pages

Characteristics of Good Product Pages

The product page is one of the most important pages on an ecommerce site, and a place to display new items. Unlike brick and mortar stores which naturally possess a hold on the customer, due in part to the time it would take to leave and seek a similar or same product at another store, buyers online can move from store to store in just a few seconds.




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7 Tips to Master Pay Per Click

7 Tips to Master Pay Per Click

Pay per click (PPC) advertising should be a staple in any serious effort to grow a business. When set up correctly, PPC can increase traffic, revenue, and profits for any business in any industry. When set up incorrectly, efforts usually end up costing more money than they are worth, and become a liability rather than an asset to the business




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Getting the Most From Your Online Service Provider

Getting the Most From Your Online Service Provider

Small business owners today typically have to wade through a bevy of service providers when it comes to their online presence. There is more noise in the marketplace and more options than even five years ago, but the guiding principles of common sense and value are timeless.




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10 Best Shipping Practices

10 Shipping Best Practices

It is no secret that shipping is one of the most essential elements in helping to close ecommerce sales. Customers want to know how much it is going to cost to ship their orders, and when they will receive them, and they want that information readily available.




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Affiliate Marketing: A Key Part of Promoting Your Business

Affiliate Marketing: A Key Part of Promoting Your Business

Affiliate marketing is a type of performance-based marketing that allows you to extend your sales reach through avenues that do not usually require upfront expenses. Typically, affiliate marketing only requires a payout to affiliates when certain criteria have been met, such as a fee for every sale or lead they bring to your website.




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3 Most Important Pages on Ecommerce Sites

3 Most Important Pages on Ecommerce Sites

To be successful in ecommerce, one must be proactive, not reactive. Continual testing, refinement and analysis to discover problem points is essential for improving the customer experience and website conversion.




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5 Ecommerce Trends For Small Businesses In 2014

Digital commerce continues to evolve at an explosive pace; International Data Corp. (IDC) forecasts revenue for digital commerce applications will grow at an 18.8 percent rate to $4.1 billion through 2017. Improved ecommerce provides more options and better services leading to greater sales.




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New eCommerce Payment Technologies

New eCommerce Payment Technologies

Everything is important when it comes to running your business. As an online store owner, getting money from point A, your website, to point B, your bank account, should be at or near the top of your priority list. New payment technologies surface daily to make this process safer and easier.




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Excite, Persuade and Convert with Color

Excite, Persuade and Convert with Color

Color has a powerful psychological effect on buying behavior, as it drives mood, perception, likes and dislikes. Big retailers spend millions of dollars testing the impact of colors on consumers, because merchants know they influence how their products are perceived. Use colors correctly and the rewards can be great. Use them incorrectly and it can send a message that directs website visitors to stay clear.




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How to Optimize User Experience Across Multiple Devices

How to Optimize User Experience Across Multiple Devices

User experience is paramount in today’s world of extreme competition full of independent, sophisticated consumers. In general, user experience refers to how people feel when they use a particular technology, and is often applied in regards to websites and apps. In the past, this was a relatively simple process that meant designing the website to be easy to navigate, nice to look at and quick to load.




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