Pacific Link Values Sunglass and Customer Variety

Pacific Link’s business model is simple. “We sell to anybody who buys wholesale sunglasses. It could be jobbers, convenience stores, department stores, or kiosks in the mall,” says Ron Bryan, sales and marketing director for the sunglass wholesaler. Just as the proof of the pudding is in the eating, the proof of the value is in the variety. “We have 900 plus skus,” notes Bryan. “We carry a full line of sunglasses and sunglass accessories, displays, that sort of thing.” Pacific Link even carries its own sports sunglass line, Element...