How to Design a Print Advertisement

There are a few standard rules in designing an advertisement that will sell its message and improve its response.

Marketing Opps For Small Biz

One of the benefits of a sluggish economy seems to be that leaner times in advertising and media have made it a lot easier for small businesses to market themselves. The costs involved in formulating marketing campaigns, creating ads and placing them are all down, and as a result, marketing has become a lot more [...]

Learn From Jewelry Websites

Does your website sell jewelry? Or are you a brick and mortar store looking to grab a bigger share of the market? If you fit either of these descriptions, you need to check out The Jeweler Website Advisory Group (jWAG) at www.jewelerwebsiteag.com. This group, headquartered in Totowa, NJ, is publishing research data about advertising and [...]