Appealing to Millennials: It’s Easier Than You Think

millennials

Born between the years 1980 – 1996, there are 80 million Millennials in the U.S. They are currently the largest demographic, making up 25% of the U.S. population.




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IRCE: Ecommerce for All

IRCE

Held this coming June 5-8, 2018 at McCormick Place West in Chicago, the four day IRCE event will be packed with presentations by over 200 industry leading speakers and well-known companies and brands including Warby Parker, Eloquii, Beachbody, Chewy.com, Rue La La, Pinterest, and Houzz.




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Targeting Gen Z: Who Are They and What Do They Want?

gen Z

Generation Z comprises youngsters born between the years 1996 – 2010. Though the oldest of the group are just graduating college and entering the workforce, they already hold $44 billion in buying power, and by 2020 Gen Z will make up one-third of the U.S. population.




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Don’t Forget About Dad! Father’s Day Gifts Galore

Father’s Day

Last month we wrote an article sharing ideas for Mother’s Day gifts and marketing, but we can’t forget about dad! Father’s Day is coming up on June 17, 2018 and it is a lucrative day for retailers. In 2017, the National Retail Foundation reported that Father’s Day spending reached a record high of $15.5 billion.




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Getting Mobile Shoppers In-Store

Mobile Shoppers

Mobile devices are becoming increasingly popular for shopping, both inside and out of the store. According to the Invesp Blog, 95% of mobile internet users look up local information on their phones for the purpose of calling or visiting a business, but mobile devices account for just 19% of all US retail ecommerce sales.




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Visual Merchandising: Creating a Community Online

visual merch

Brick and mortar independent retailers capture the hearts of their communities and play an integral part in them. The bond created in-person through new connections and friendships born between businesses, customers, and neighbors can be recreated by small online businesses through visual merchandising.




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Using Augmented Reality To Increase Store Profits

AR

Augmented reality (AR) – don’t think it’s for you? You might want to think again. Recently, Independent Retailer’s Meaghan Brophy sat down with Caspar Thykier, CEO of Zappar.com, to learn more about how the company’s AR platform can help retailers large and small to grow their income and generate additional foot traffic in-store.




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Mermaid Princess Tails: What Every Little Girl Wants

mermaid

This summer´s must have, on-trend product: Mermaid Princess tails. Mermaid tails, which have been an online sensation for years around the world, are finally available in U.S. retail stores.




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Rise & Evolution of the Athleisure Movement

athleisure

What was once seen as a passing trend is now the new norm. Just under ten years ago, the idea of wearing leggings as everyday pants was fairly controversial. Now, it’s everywhere.




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Miami International Mart: Sunshine and Savings

Miami mart

Miami International Mart will hold their next wholesale show on April 15-17th, 2018, with four additional sourcing events over the balance of the 2018 calendar. Buyers browsing the show floor will find tens of thousands of products in hundreds of general merchandise categories.




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