Back-to-School and College Spending to Reach $82.8 Billion

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as released by the National Retail Federation.   The back-to-school and college shopping season is in full swing, but many parents and college students say they are waiting for the best deals to complete their shopping lists, according to the annual survey released yesterday by the National Retail Federation and Prosper Insights and Analytics. Total spending for K-12 […]



A+ Ideas for Back to School Promotions

back to school

Back to school shopping is still largely done in stores because of the bonding experience school shopping creates between parent and child. Yet, many retailers are not capitalizing on this idea. For winter holidays, for example, many retailers host gift wrapping events, happy hour shopping, and pop-up markets.




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Back to School, Back to Stores: Why School Shopping Hasn’t Gone Digital

back to school

Back to school shopping is the second biggest spending occasion, after the winter holidays. Each year, back to school and back to college shoppers spend roughly $80 billion.




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Getting into the Retail Groove

groove

Corri Neckritz started selling apparel out of her home in 2007 after experiencing frustration with the limited selections while shopping for her own kids. Flash forward to 2018 and she is the owner of Groove, a one-stop-shop for apparel, gifts, novelties, and more for babies, kids, teens, and adults.




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Back to School Bucks Seasonal Trends and Becomes Big Business

Dollar Days

As national uproar spreads around teacher pay and educational funding, questions are also being raised around whether schools are increasingly underfunded for classroom supplies. Class supply lists continue to grow and are becoming more costly for families nationwide.




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Back to School with Mazer Wholesale

back to school

Back to school sales are expected to hit $29.5 billion this year. The total climbs to $83.6 billion when combined with back to college shopping.




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Back to School Sales Expected to Pass with Flying Colors

back to school

The National Retail Federation announced on July 13th that back to college spending is to reach an all-time high this year, while back to school spending is expected to see its second-highest spending level on record.




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Make the Grade with Back to School

Back to School

It’s almost summer, but back to school will be here before you know it. Over the past few years, timelines for back to school shopping have continued to spread.




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Five Tips for Getting an A+ in Back-to-School Marketing

back to school

Back-to-school shopping can be a lucrative selling period for merchants, especially if you plan ahead, explore new channels, and execute with “automagic” technology.




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Supplier Envy: Improving Retailer Supply Chains

Supplier Envy

Retailers have one job: get consumers what they need, when they need it. Sounds simple, right? In reality, retailers have to satisfy consumer demands while simultaneously keeping costs down and growing profits.




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