Moms, Dads, and Grads: 3 Ways to Build Brand Loyalty

Brand Loyalty

The spring season is a peak gift-giving season with Mother’s Day in May, Father’s Day in June, and high school and college graduations scattered between the two months.




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Rise & Evolution of the Athleisure Movement

athleisure

What was once seen as a passing trend is now the new norm. Just under ten years ago, the idea of wearing leggings as everyday pants was fairly controversial. Now, it’s everywhere.




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How to Retain Loyal Customers and Evolve Your Business

NRF Big Show

At this year’s NRF Big Show, we sat down with Nikki Barua, CEO of Beyond Curious Inc. Beyond Curious is a digital transformation consultancy that helps brands undergo rapid transformations to stay ahead of competition.




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Evolution of Retail Branding

Branding

Retail branding is the strategy companies use to excite consumers. For decades, if not centuries, having quality products was all the retail branding you needed.




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Maximize Your Amazon Listings with The Starren Group

Starren Group

The Starren Group are Amazon consultants with extensive expertise in leveraging the intricate sales and distribution marketplace of Amazon.




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A Wave of Change – The Toy Association Responds to Evolving Member Needs

TIA

The Toy Association — the largest trade association of its kind in the world, unveiled a new mission statement, new name, and major rebrand. Formerly called the Toy Industry Association, The Toy Association supports a diverse membership whose global reach is revolutionizing the face of toys and play.




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Influencer Marketing: The Good, the Bad, and the Ugly

Influencer

Influencer marketing is an industry buzzword this year, and for good reason. This Millennial and Gen Z-friendly marketing strategy is accessible and scalable for just about any retailer.




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Brand Identity for Small Business

07April2017_MB-branding_th

On the very surface, branding is thought of as marking your products with an icon or signature. However, creating an effective brand identity goes well beyond a logo.




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Experience Defines You: Global Shop 2017

GlobalShop

Celebrating 25 successful years in design, retail and branding, Emerald Expositions will present the Global Shop Show at the Mandalay Bay in Las Vegas from March 28-30, 2017.




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Meet Pepper: Retail’s First Robot

Robot Pepper

Pepper, a humanoid robot from SoftBank robotics company, is designed to be a shopping concierge.




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