A Wave of Change – The Toy Association Responds to Evolving Member Needs

TIA

The Toy Association — the largest trade association of its kind in the world, unveiled a new mission statement, new name, and major rebrand. Formerly called the Toy Industry Association, The Toy Association supports a diverse membership whose global reach is revolutionizing the face of toys and play.




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Influencer Marketing: The Good, the Bad, and the Ugly

Influencer

Influencer marketing is an industry buzzword this year, and for good reason. This Millennial and Gen Z-friendly marketing strategy is accessible and scalable for just about any retailer.




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Brand Identity for Small Business

07April2017_MB-branding_th

On the very surface, branding is thought of as marking your products with an icon or signature. However, creating an effective brand identity goes well beyond a logo.




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Experience Defines You: Global Shop 2017

GlobalShop

Celebrating 25 successful years in design, retail and branding, Emerald Expositions will present the Global Shop Show at the Mandalay Bay in Las Vegas from March 28-30, 2017.




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Meet Pepper: Retail’s First Robot

Robot Pepper

Pepper, a humanoid robot from SoftBank robotics company, is designed to be a shopping concierge.




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5 Ways a Blog Connects Customers to Your Brand

Blogging

Blogging is a huge part of business in today’s world. Every business needs a blog for countless reasons, but chief of them all is for connecting customers to your brand.




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Mobile Marketing: What to Watch in 2017

mobile marketing

Mobile marketing has had an enormous impact on how brands interact with marketers in 2016.




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Protecting Your Brand on Amazon

woman holding tablet with amazon logo

“Everyone is looking to both grow or start and protect their Amazon revenue stream,” explains Scott Margolius, founder of product research tool INDBL and online retailer consultant with Feedback Repair.




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Why E-Retailers Need to Ditch the Brown Box

Retail packaging

For emerging retailers, remaining relevant in their respective markets can be challenging due to growing competition.




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Top Six Ways To Improve Your Company’s Presence on Twitter

Twitter

Twitter is evolving and changing. The origins of Twitter date back to the mid 2000′s when its main purpose was to be a micro blogging system where users could make an update to friends and colleagues in 140 characters or less.




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