Targeting Gen Z: Who Are They and What Do They Want?

gen Z

Generation Z comprises youngsters born between the years 1996 – 2010. Though the oldest of the group are just graduating college and entering the workforce, they already hold $44 billion in buying power, and by 2020 Gen Z will make up one-third of the U.S. population.




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How to Retain Loyal Customers and Evolve Your Business

NRF Big Show

At this year’s NRF Big Show, we sat down with Nikki Barua, CEO of Beyond Curious Inc. Beyond Curious is a digital transformation consultancy that helps brands undergo rapid transformations to stay ahead of competition.




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Brick and Mortar Strikes Back

brick and mortar

Retailers are fighting against online-only stores by focusing on the consumer. Connecting with consumers is easier for brick and mortars for multiple reasons.




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12 Valentine’s Day Marketing Tips

#LoveIR main photo

If you follow us on Twitter, which you should, then you’ve been keeping up with our daily posts outlining Valentine’s Day marketing tips. If you don’t follow us, search #loveIR to see all of our posts and check out our profile: @indretailer. Over the past few weeks we’ve shared quick tips to get you and […]



Retail Tech: Beyond Shiny Baubles and Gadgets

Doug Garnett

In 2018, brick and mortar retailers have to rebalance their split focus between bricks and online.




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Focus on Your Four Walls

four walls

“Workforce is affecting everyone. There are more jobs than qualified applicants.




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Amazon Private Label and Prime Now Deliveries Biggest Threat to Retailers in 2018

online

Brick and mortar retailers will face increasing pressures around addressing long-term debt.




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Retail’s NOT Dead, an Infographic

Retails-not-dead

As we all know, retail as an industry is far from dead. In fact, we debunked this myth in one of our latest cover stories. The truth is, a lot of spending is still happening in-store, and many shoppers still prefer the in-store experience. Fundera shares information on who is shopping in-store and what they […]



65 Percent of Americans Prefer Shopping at Physical Stores to See and Touch Products

Shopping

Americans value the rich information available to them while shopping online but crave the immediacy and sensory elements of the brick-and-mortar shopping experience.




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Holiday Windows on a Budget

Nov21store-window

A small giftshop in Flatbush, Brooklyn, has unveiled a budget-friendly holiday window inspired by this year’s New York holiday window displays. The window at Brooklyn Artery in Ditmas Park was designed and created in one day and at a cost of just $347, with the help of marketing services provider, Vistaprint and a team of […]



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