Step-by-Step Guide to Holiday Campaign Planning (Part One)

Step-by-Step Guide to Holiday Campaign Planning (Part One)

Each passing day is bringing you closer to the busiest shopping season of the year. Last year, online sales reached over $54.5 billion in November and December, according to eMarketer. The National Retail Federation expects a 13 percent increase in online retail sales this year. It is important to plan for Black Friday, Cyber Monday and the last minute Christmas Bonanza as early as possible.




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An Independent Retailer’s Guide to Back-to-School Shopping

An Independent Retailer’s Guide to Back-to-School Shopping

By Jon Stine, Director Retail, Cisco Consulting Services At Cisco, we work with many industry leading retailers and educators across the country to help them connect with consumers, students, parents and faculty. We watch closely any technology trends that show an increased adoption and what this means for our customers. Of late, we see infinite […]



Best Toys for Kids 2013

The American Specialty Toy and Retailing Association toy list

Independent retailers are stocking up for holiday sales, and toys for children are a big part of many merchants’ gift inventory. The Best Toys for Kids 2013, presented by The American Specialty Toy and Retailing Association (ASTRA), names toys that promote creative play, incorporate innovative design features and maintain exceptional safety standards. ASTRA’s list names the following 21 toys in 13 categories:




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Retail Sales Edge Up in July

Retail Sales Edge Up in July

Retailers saw gains in July, specifically in many back-to-school categories like clothing and sporting goods, as July retail sales excluding automobiles, gas stations and restaurants increased 0.3 percent seasonally adjusted from June and increased 5.0 percent unadjusted year-over-year. July marks 13 consecutive months of retail sales gains, the National Retail Federation (NRF) reports. July retail […]



New Survey Compares Back-to-School and Black Friday Shopping Behavior

school

When it comes to back to school shopping, moms prefer a hybrid approach, using a mix of online and in-store approaches, according to a new survey by Wanderful Media®, the company behind Find&Save®. However, 62 percent say less than one quarter of their back-to-school shopping will be done online, and only two percent plan to shop exclusively online. Of course […]



Consumers Plan to Spend Smart This Back-to-School Season

school

More than two thirds of consumers (68 percent) plan to spend up to $500 this back-to-school shopping season, according to the PriceGrabber® 2013 Back-to-School Survey, and classic school supplies and clothing top their lists.  This is up significantly from 2011, when just 48 percent of consumers surveyed said they would spend up to $500, and […]



Back-to-School Retail Sales to Increase

back

Retailers can expect parents to shop and spend more during the upcoming back-to-school season than they did last year, according to ShopperTrak. National retail sales, when compared to the same period last year, are expected to rise 4.3 percent in August, and retail foot traffic will increase 0.6 percent. “Back-to-school shopping is the first major […]



Americans’ Confidence Hits Five-Year High

thumbs

The U.S. Consumer-Confidence Index climbed to a five-year high of 76.2 in May from an upwardly revised 69.0 in April, the Conference Board reports. The increase beat the forecast of economists polled by MarketWatch, who expected the index to rise to 72.3. The surge in confidence mirrors the Consumer Sentiment Survey, which hit a six-year […]



U.S. Retail Sales Rebound in April

woman

Retail sales excluding automobiles, gas stations and restaurants rose 0.6 percent in April seasonally adjusted from the previous month and increased 3.9 percent unadjusted year-over-year. Strengthening employment data, increasing housing prices and a record-breaking stock market may have provided consumers the confidence they needed to shop last month. “In the face of higher taxes and […]



Consumer Electronics Spending Up 65 Percent

Chase Freedom Lifestyle Index

Chase cardholders were generous gift-givers in Q4 2012, which recorded significant increases in a number of retail categories.




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