Getting Mobile Shoppers In-Store

Mobile Shoppers

Mobile devices are becoming increasingly popular for shopping, both inside and out of the store. According to the Invesp Blog, 95% of mobile internet users look up local information on their phones for the purpose of calling or visiting a business, but mobile devices account for just 19% of all US retail ecommerce sales.




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Will Tariffs Cause Trouble for Retail?

Tariffs

Earlier this week, the Trump administration unveiled plans to put in place a 25% import tariff on roughly $50 billion worth of Chinese products.




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Evolution of Retail Branding

Branding

Retail branding is the strategy companies use to excite consumers. For decades, if not centuries, having quality products was all the retail branding you needed.




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Focus on Your Four Walls

four walls

“Workforce is affecting everyone. There are more jobs than qualified applicants.




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65 Percent of Americans Prefer Shopping at Physical Stores to See and Touch Products

Shopping

Americans value the rich information available to them while shopping online but crave the immediacy and sensory elements of the brick-and-mortar shopping experience.




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JLL Predicts Up to 6 Percent Growth in Holiday Season Spending

holiday spending

Once the last trace of Halloween candy is gone, Americans plan to get started on holiday shopping.




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Selling for the Ages: Generational Consumer Insights

selling for all ages

Savvy retailers know there is no such thing as one-size-fits-all marketing. Consumers vary by location, education, lifestyle, interests, occupation, age, and more. In other words, shoppers come in all shapes and sizes.




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Macy’s Overhauling Rewards Program: Will it Work?

Loyalty

Macy’s® recently introduced a new loyalty program in hopes of boosting sales and winning back straying shoppers. The new program focuses on giving their most loyal shoppers the best rewards.




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The Myth of the Retail Apocalypse

Retail

It is 2017 and not even the retail industry is safe from fake news. We have all seen the headlines declaring a “Retail Apocalypse” and that “Retail is Dead.”




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Black Friday Around the World

black friday

Originally started as a United States-based event that falls close to the Thanksgiving holiday, Black Friday has quickly grown to become one of the largest shopping days around the world, both online and in-store.




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