Thursday, May 17, 2012

Customer Loyalty Deserves Creativity in Rewards and Recognition

October 5, 2011 by Jaclyn Allard  
Filed under Marketing

An original reward and recognition system keeps customers out of the big box retail stores and behind your checkout counter.

Social Marketing Requires a Professional Code of Conduct

September 26, 2011 by Jaclyn Allard  
Filed under Marketing, Web Marketing

Social networking began as a personal communication tool, but the integration of business has transformed these platforms, giving birth to a new code of conduct.

Successful Coupon Marketing

Regular use of good couponing strategy can provide a steady stream of new customers and high quality sales leads.

Retail Trends Boosting Holiday Spirit and the Bottom Line

September 15, 2011 by Jaclyn Allard  
Filed under Marketing, News

In an effort to make the holiday shopping experience fun and affordable once again, retailers are following some new trends.

Parking Affects Retail Profits

September 14, 2011 by Jaclyn Allard  
Filed under Management

Are parking inconveniences affecting your retail business? Retailers are looking to resolve parking issues and please customers.

Holiday Preparation More Than Supplying Merchandise

September 13, 2011 by Jaclyn Allard  
Filed under Marketing, News

Carrying holiday merchandise won’t be the only requirement for keeping merry customers. They’ll also expect cross-channel integration.

Bye Bye Bags, No More Paper or Plastic

September 1, 2011 by Jaclyn Allard  
Filed under Green Profits, Marketing, News

The national movement to go Green has spread, and independent retailers are now supporting ‘bring your own bag’ (BYOB) initiatives.

Retail Pet Peeves

No matter your role in the retail game, we have all faced the good and the annoying, recognizing the right and wrong of retail actions

Consumers Tell Retailers How They Feel via Video Research

August 8, 2011 by Jaclyn Allard  
Filed under Marketing, News

An inside look into what customers love and loathe could mean the difference between record sales or bankruptcy.

Independent Retailers Partake in Tax-Free Holiday Marketing

August 4, 2011 by Jaclyn Allard  
Filed under Industry Headlines, News, Taxes

While the Tax Foundation believes tax-free holidays will negatively affect economic recovery, retailers beg to differ.

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